TotalFilm.com and SFX.co.uk join forces with gaming giant GamesRadar.com to form GamesRadar+

Future plc, the international media group and leading digital business, today launches GamesRadar+, the most significant development ever of its global GamesRadar.com brand.

Gamesradar+ signifies the broadening of the market leading gaming site as it launches three significant new channels – Movies, TV and Cool Stuff. The migration of TotalFilm.com and SFX.co.uk onto Gamesradar, creating the new Gamesradar+, echoes the progression of how traditional gaming consoles, such as the Playstation 4 and XBox One, have become home entertainment devices.

The new Movie channel will be powered by Total Film, with SFX powering the TV channel, whilst the Cool Stuff channel will be a place for editors and readers alike to share relevant content from across the internet with like minded people in the GamesRadar+ community.

In its 17 year history, Total Film magazine has established itself as one of the leading titles in the global movie market. SFX magazine, celebrated its 250th issue earlier this year and is the world’s leading science fiction title, and GamesRadar has become a global powerhouse in all gaming, read each month by an audience of over 6.5 million. GamesRadar+ will now be a one-stop destination for audiences who love Games, Movie and TV.

The migration of two leading websites into GamesRadar+ has been a priority project for Future over the last few months. It signifies the start of an ambitious process to develop Gamesradar+ into one of the leading games and entertainment sites in the world.

The new Gamesradar+ will also enable readers to view, share and comment on stories more easily and on a more mobile-friendly website. There will be no changes to Total Film or SFX print or digital magazines.

Declan Gough, Future’s Head of Content & Marketing, Film, Games & Music, says “The arrival of Movie and TV content onto GamesRadar+ via the world renowned experts on Total Film and SFX will give the site an unbeatable edge when it comes to delivering gaming and entertainment content. Our research has shown clearly that consumers are not exclusively into just gaming, and with the development of the new consoles into powerful, all-encompassing entertainment systems, now is the perfect time to reflect this with the development of Gamesradar+.”

Sophia Tong, Global Editor-in-Chief for GamesRadar+, adds: “I’m thrilled to have the TotalFilm and SFX team join the GamesRadar family to power the new movie and TV channels with the launch of GamesRadar+. The team brings their extensive knowledge and expertise in an area that feels like a natural extension for the next phase of the website that gamers can enjoy.

“We’ve also launched a new channel called ‘Cool Stuff’, a place where all the editors and readers can share anything they’re passionate about, such as toys, soundtracks, books, or board games. GamesRadar+ is truly a global website with best-in-class journalists in the US, UK, and Australia to provide the most up to date news, 24 hours a day. As a team, we will continue to produce the quality of content that has become expected of these brands.”

GamesRadar+ is the name of the new site reflecting the additional content, and it can be found at the existing URL www.GamesRadar.com.

All existing content from TotalFilm.com has been migrated to the new destination, and archives from SFX.co.uk will be available soon.

For more information please contact Laura Driffield laura.driffield@futurenet.com or ben@PesterPR.co.uk

Microsoft Chooses Future plc for Six-Figure Promotional Campaign for XBox One Exclusive, Sunset Overdrive

Future Fusion, Future plc’s in-house content marketing agency, has been awarded an exclusive partnership deal by Microsoft, for a one month long promotional campaign for the Xbox One exclusive, Sunset Overdrive.

The six-figure deal will see the creation of a multi-platform, multi-brand campaign across CVG.com and promoted in Future’s leading Games, Tech and Film portfolios including the brands T3, Total Film and Edge.

The deal is formed of three distinct areas;

1.  A bespoke microsite housed on CVG.com, which consists of exclusive blogs, Sunset Overdrive breaking news and exclusive imagery, all of which can be viewed at www.computerandvideogames.com/sunset
2. Targeted promotional content including four online Sunset TV shows and advertorials.
3. A 12-page print supplement that will be distributed to over 200,000 recipients via T3, SFX, Total Film, Official Xbox, Edge and GamesMaster magazines.

Released on 31st October, Sunset Overdrive has been met with universal critical acclaim. This open-world third person shooter has topped the Independent Formats UK Sales Charts and hit number 2 in All Formats chart, second only to record smashing FIFA 15.

Jeff Turner, Commercial Director, Future plc says: “Future Fusion is uniquely able to market directly to high spend gamers, as well as the casual gaming community, so we’re delighted to work with Microsoft on the Sunset Overdrive campaign. As a marquee title, we’ve offered a campaign that fits the game’s broad appeal, and our best-in-class journalists have delivered in-depth content designed to appeal to each audience segment.”

For more information, please contact Ben@PesterPR.co.uk or +44(0)7968 144 230

PCGamer.com reaches record engagement since redesign

The global authority on PC gaming recorded a record-breaking month following the redesign of PCGamer.com

5th November, 2014 – Future, the international media group and leading digital business, today announces that PC Gamer has experienced record-breaking growth in engagement in its first month since a the site re-design, with over 52 million page views globally, up 109% over the previous record of 29.5 million.

PCGamer.com’s global relaunch featured an enhanced user experience with a responsive design platform enabling content to display comfortably on any device. The new design led to an increase in pages per visit, up 111%, with the average time per user on site up 22%. In addition, the sites bounce rate is down 12%, highlighting the success of the new editorial strategy.

In the UK, page views were up 64% month-on-month, increasing the average time per user by 10% with bounce rates is down 10%. Additionally mobile page views have increased 93% in a month.

The relaunch has placed renewed emphasis on hardware content, with a dedicated Hardware Editor creating a new series of component buyer’s guides, custom PC builds, and easy-to-follow technical advice for players just getting started. The new site also increased the production of video content, including impressions on new releases, event coverage and high-res footage of games running on the team’s $10,000 supercomputer, The Large Pixel Collider – an ultra-powerful PC gaming rig, outfitted with the highest spec components to give cutting edge graphics and the greatest PC Gaming experience – see more at http://lpc.pcgamer.com/.

Tim Clark, Global Editor-in-Chief of PC Gamer, says: “We’ve been absolutely delighted by the response from readers so far, but also see this new design as just the first step. We have big plans in terms of how our hardware, e-sports and video coverage are going to evolve, so stay tuned for those.”

With over 20 years of heritage, PC Gamer currently reaches over 9.1 million monthly unique users through PCGamer.com and has 2.75 million followers on Facebook, more than any other videogame publication. PC Gamer’s global team works around the clock to bring readers breaking news, expert reviews, and in-depth features.

Zillah Byng-Maddick, CEO Future PLC, says. “At Future, we are relentless in our objective to create unique content that connects with our audiences, the relaunch of PC Gamer has been a resounding thumbs up from our readers in achieving this. The performance of the site and the overall engagement levels have surpassed our own expectations, with the renewed emphasis on Hardware being a highlight.”

To experience the new PC Gamer website, please visit www.pcgamer.com.

For more information please contact Ben Pester at Pester PR on

ben@pesterpr.co.uk or 07968144 230