Design concept for respected UK Mac magazine makes international waves
28/07/06– A graphic designer’s concept visualisation for the Apple iMac of the future has taken the world by storm – following its appearance in the influential UK computing title, MacFormat.
Adam Benton, a UK designer, was commissioned by Future’s MacFormat to create a mock-up of the next-generation Apple iMac, with a forward-looking design based around the US computing giant’s current design trends.
Adam’s iMac features a 30” ultra-thin LCD screen, based on currently available technology which enables it to go totally transparent when the iMac is not in use. Completely wireless, the keyboard is also transparent and low profile, with a curved economic design and light sensitive illuminated keys.
Whilst his design combines guesswork and educated fantasy it hasn’t stopped technology websites and magazines across the world from the US to Russia and China to France requesting to use his images. The concept design also prompted debate and praise from blogs around the globe, including the recently launched MacFormat blog – www.macformat.co.uk.
Graham Barlow is Editor of MacFormat:
“Adam did a cracking job in helping MacFormat visualise what the next iMac could really look like. His work has really caught the imagination of Mac fans across the globe, enthusiasts who are already speculating what brave direction Apple’s designers could go with their next-generation of computing kit.
“Since we printed these mock ups a month ago they have gained a life of their own and have travelled all over the net – to the extent we are now receiving requests from foreign technology and computing magazines who want to publish them. Judging by the reaction from enthusiasts and the industry alike, our next-gen iMac would take the world by storm.”
For more information visit www.macformat.co.uk
ENDS
About MacFormat
MacFormat is the most popular UK consumer Mac magazine. It’s full of practical, authoritative and passionate advice about Apple Macs, iPods and OS X programs. Each issue MacFormat brings you a DVD packed with full programs, the latest demos and software updates.
About Future
Future plc is an international special-interest media group with offices in the UK, US, France and Italy. Founded in 1985 with one UK magazine, today it creates over 150 special-interest publications, websites and events, with strong portfolios in the computing, games, music, automotive, sports, crafts and leisure sectors. Over 100 international editions of Future’s magazines are also published under licence in 30 other countries across the world. Future employs over 1,500 people worldwide. The company is listed on the London Stock Exchange (symbol FUTR).
For more information please contact:
Will Guyatt, Media Relations Manager, on 01225 822517
