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Google scoops two awards as online fans name their best of the web

Tenth annual .net Awards reveal the hits and misses of 2007

09/01/08– Thousands of UK web users and a panel of influential online professionals have had their say on the very best of the Internet in 2007, as the long-established .net magazine announces its 10th annual .net Awards.

Every year .net asks its readers and website visitors to have their say on the state of the web, across 15 varied categories. Each shortlist is then judged an elite panel of experts –including web producers and design consultants from many of the world’s foremost online companies.

It proved to be a good year for Google, who scooped two .net Awards – as the US company continues to expand and diversify away from its ubiquitous search engine. Its online mapping software, Google Earth successfully fought off fierce competition from the IPTV service, Joost and Second Life to win “Innovation of the Year”, whilst its GMail service also won “Mobile Site of the Year.”

Elsewhere in the .net Awards – a small American blender manufacturer scooped “Viral Campaign of the Year.” The www.willitblend.com website was created by Blendtec to promote its new range of kitchen appliances. The site features videos of Blendtec’s products being put to the test with increasingly complex and expensive items. Having recently turned an Apple iPhone into a smoking pile of plastic, the site continues to grow in popularity. As a result of the viral campaign, Blendtec claims to have increased product sales by almost 500% in 2007, since posting their first viral video on YouTube.

In the battle of the social networking sites, Facebook was crowned “Socially Powered Site of the Year.” MySpace, its main rival picked up the closest the .net Awards had to a wooden spoon in 2007, winning “Infamy of the Year.” The judges commented that the ability to customise MySpace was also its downfall, as it often led to “eyeball-bleeding poor design.”

Russell Brand’s cult BBC Radio 2 show, scooped “Podcast of the Year”, whilst Kevin Rose – the founder of Digg was named “Web Personality of the Year.” His news aggregator continues to grow and now attracts over 20 million unique users each month.

.net Awards 2007

Design Agency of the Year: Preloaded (www.preloaded.com)

Viral Campaign of the Year: Will It Bend? (www.willitbend.com)

Best Mashup of the Year: Flash Earth (www.flashearth.com)

Standards Champion: Dan Cederholm (www.simplebits.com)

Mobile Site of the Year: Gmail (www.gmail.com/app)

Podcast of the Year: Russell Brand (www.bbc.co.uk/radio2/shows/brand)

Best Redesign of the Year: Apple (www.apple.com)

Infamy of the Year: MySpace (www.myspace.com)

Interactive Award: Get The Glass (www.gettheglass.com)

Innovation of the Year: Google Earth (earth.google.com)

Web Personality of the Year: Kevin Rose (www.digg.com)

Socially Powered Site of the Year: Facebook (www.facebook.com)

Best Blog of the Year: Engadget (www.engadget.com)

Open Source Application of the Year: Firefox (www.getfirefox.com)

Best Web Application of the year (www.wordpress.com)

Dan Oliver is Editor of .net magazine:

“.net magazine is the industry choice for web designers and developers, and these awards represent the culmination of a fantastic year of innovation on the web. Google and Facebook were always going to feature heavily, but it was great to see some new faces being recognised as well. With thousands of nominations, and a large panel of industry judges, the .net Awards were the ultimate barometer what was good about the internet in 2007.”

The special .net Awards issue is on sale now, with a cover price of £5.99.


About Future
Future plc is an international special-interest media group with offices in the UK and USA. Founded in 1985 with one magazine, today it creates over 180 special-interest publications, websites and events, with strong portfolios in the technology, games, music, automotive and sports sectors. Over 130 international editions of Future’s magazines are published under licence by publishing partners in 30 other countries around the world. Future employs around 1,300 people worldwide. The company is listed on the London Stock Exchange (symbol FUTR).

For more information
Will Guyatt, Media Relations Manager, 01225 822517.