Partnership to launch the Total Film and Sky Movies Red Carpet Preview
31/01/08 – Future, the special-interest media group, has announced an exciting new partnership with Sky Movies to launch the UK’s first national movie preview event for film fans.
Future’s Total Film will partner with Sky Movies to present the inaugural “Total Film and Sky Movies Red Carpet Preview.” Total Film developed the concept and launched the event to tap into the hunger film fans have for the first look at new movies on the horizon. The event establishes itself as the UK’s only dedicated forward looking film event.
The Total Film and Sky Movies Red Carpet Preview takes place on Wednesday, 19th March at the world famous ODEON Cinema, Leicester Square, London. The three hour show will be screened several times throughout the day and also be shown regionally across the UK to ten ODEON digital screens – allowing more than 5,000 film fans to attend the inaugural event.
Promoting their shared passion for cinema, Total Film and Sky Movies are putting on an exciting event, which promises to promote cinema going in 2008. Film fans will be armed with everything they need to know about the year’s biggest and best movie releases in one hit.
Taking its lead from US style fan conventions, the Total Film and Sky Movies Red Carpet Preview will be the first of its kind in the world. Working with all the major studios, the event will be the only time that movie fans will be able to see a wealth of exclusive neve- before-seen content. The event will feature unseen trailers, behind the scenes footage, in-depth previews and some very exclusive treats from the biggest names in Hollywood.
The Total Film and Sky Movies Red Carpet Preview will be heavily promoted across Future’s print and online portfolios, as well as Sky Movies magazine, which hits over 4million homes across the UK each month. Tickets for the event will be sold through the UK’s leading cinema website, ODEON.co.uk and will also be publicised on-screen at ODEON cinemas and by a soon-to-be-announced roster of event media partners.
Simon Maxwell is Group Publisher for Future’s Film portfolio:
“This event is the first of its kind in the UK and I’m delighted to announce Sky Movies as our principle partner in the first year. Together, Total Film and Sky Movies are putting on a very special event for those who are as passionate about movies as we are. By tapping into the desire to see early footage, we can build excitement for the biggest releases of 2008. The movie awards season is already overcrowded, so with the Red Carpet Preview we are delivering an event which drives interest in film, translating into box office success.
“The studios are coming up with some fantastic exclusives, and with the support of ODEON we are able to let moviegoers in the regions share in the experience. The Red Carpet Preview will be a hot ticket and is the first of Total Film’s major brand initiatives in 2008.
Ian Lewis, Director of Sky Movies & Sky Box Office said:
“We know from the success of Comic-Con in the US that there is huge consumer appetite for movie preview conventions. With all the studios on board, two massive film brands at the helm and a few surprises up our sleeve, this will be 2008’s must-see ticket for UK film fans.”
ENDS
About Future
Future plc is an international special-interest media group with offices in the UK and US. Founded in 1985 with one magazine, today it creates over 180 special-interest publications, websites and events, with strong portfolios in the games, technology, music, film and active sectors including sports, automotive and crafts. Future exports, syndicates or licenses its publications to 90 countries internationally. The Company employs more than 1,200 people and is listed on the London Stock Exchange (symbol FUTR).
About Sky Movies
Sky Movies offers UK television’s widest choice of films, giving customers choice and flexibility over what they watch, when and how – whether in HD, on PC or mobile. We show 850 different films every month across our 14 multiplex screens. Through our links with every major film studio we can offer nine out of 10 of the top box office films – on average we premiere 20 new films every month. Nearly two million films have been downloaded via Sky’s VOD service, Sky Anytime on PC, and Sky Movies Magazine – produced by the makers of Total Film, has one of the largest circulation of any magazine in Europe.
For more information
Will Guyatt, UK Media Relations Manager, 01225 822517
Phil Evans, Sky Movies Publicity Manager 020 7705 3786
