Agency develops advertising sales service with UK’s largest civil service trade union
FuturePlus – the customer publishing agency of special-interest media group Future – has won the contract to provide advertising sales services to the Public and Commercial Services Union trade union.
The Public and Commercial Services Union (PCS) is the sixth largest trade union in the UK, with over 300,000 members. They are organised throughout the civil service and government agencies, making them the UK’s largest civil service trade union.
The PCS publishes 17 sector magazines, which go directly to members working in specific government departments such as the Ministry of Defence, Home Office, Ministry of Justice, Department for Work and Pensions, HM Customs and Revenue and the Welsh Assembly. The main magazine, View is published 10 times a year and goes out to the full 300,000 membership, informing members about the role of the organisation, ongoing events and activities.
FuturePlus will be providing advertising sales across all magazines, including display and insert sales, as well as providing production services and assisting in their reader research. As part of the contract the team will also launch advertising on the PCS.org.uk website, utilising Future’s extensive knowledge in online development. The contact will last for up to 5 years, and is the first commercial ad-sales only deal which FuturePlus has won.
FuturePlus has a strong heritage of working with Unions – already producing magazines for the Musicians Union and GMB. FuturePlus recently picked up TUC Communications Awards for its work with the Musicians’ Union on its magazine, Musician and its annual handbook. Adding the PCS to the list, FuturePlus now represents two of the five largest unions in the UK.
Tom Grinyer, Director of Communications and Campaigns for PCS said:
“We are pleased to have appointed FuturePlus to handle our advertising, and for the first time online advertising. They are building an excellent reputation in the trade union sector. We hope over the coming years they will help us continue to grow our advertising revenue, an important income source for the union. “
Jayne Caple, Director of FuturePlus UK said:
“We are delighted to have won the contract with the PCS, and are looking forward to working with them and developing our partnership. This is an important strategic step for FuturePlus, building our strong portfolio working with unions, and strengthening our position as a leading customer publisher. “
About Future Plus
FuturePlus UK is the award-winning customer publishing agency of Future, providing innovative cross-channel content and bespoke communications for its partners – including BSkyB, GMB, Musicians’ Union, nVidia, Odeon, PC World and O2. The most recent award includes winning ‘Best Journal or Magazine’ for Musician, and Best One-off Publication’ for the Musicians’ Union Members’ Handbook 2008 at the recent TUC Trade Union Communication Awards.
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For further information
For more information please contact Jen Campbell, Communications Executive on 01225 732269 or jen.campbell@futurenet.com
