Whyte Bikes and Scott Sports & Pioneer all sign up for UK’s biggest cycling festival
Future – the special interest media group, has announced the first commercial partnerships for its forthcoming cycling festival, BikeRadar Live.
BikeRadar Live is teaming up with a host of leading names for the UK’s biggest cycling festival, taking place on the weekend of 30–31 May 2009 at Donington Park in Leicestershire. The first partners to be announced are; Whyte Bikes; Scott Sports; and audio company Pioneer.
Top bike brand Whyte Bikes has signed up to BikeRadar Live to create the ‘Whyte Night’ endurance mountain biking events.
The Whyte Night 4-hour and 12-hour mountain bike enduro races will be held on a 5km purpose-built trail designed by four-time national mountain bike champion Will Longden. They will start at 8pm on Saturday, with a share of a £5,000 prize purse up for grabs, and the chance to win a special prize of a £2,900 Whyte Bikes E-120 XT mountain bike.
Justin Stevenson, brand manager for Whyte Bikes said:
“I am thrilled to be involved with such an exciting event. It’s going to be a fantastic and challenging night-time race, as part of a great cycling festival, and is a great platform to raise the profile of Whyte. We’ll also be supporting the Whyte Night race with our Whyte race team.”
Off the track, leading bike brand Scott Sports and audio company Pioneer have teamed up to create the Scott Sunset DJ Sessions. This will add an extra musical dimension to the cycling festival, and will host some top name DJs as the sun sets on the show on Friday and Saturday evening. Hosted by one of the biggest biking manufacturers in the world, and top quality audio company Pioneer ProDJ, it’s sure to keep weekenders in the festival mood.
Grant Norris, BikeRadar Live organiser said:
“I can’t think of any companies better suited to kicking off our BikeRadar Live partnership announcement. Each of them brings huge expertise to what will be the UK’s biggest cycling event. We’re hoping to create a real festival atmosphere, celebrating the best of all things bike-related.
“Whyte Bikes hosting the night-time endurance events should bring a real sense of excitement to the event. Off the track, at the Scott Sunset DJ Sessions everyone will find a place to listen to their favourite music after a hard day riding. With more partnerships to be announced soon, BikeRadar Live is shaping up to be a fantastic celebration of cycling.”
About BikeRadar Live
BikeRadar Live is the biggest ever mass-participation cycling event to hit the UK, and will take place on the weekend of 30–31 May 2009 at Donington Park in Leicestershire.
The weekend will be packed full of races and challenges, with something for everyone, whether you want to compete, watch your friends and family or just check out some of the world’s best riders.
Entry into any of the events gives you full access to the festival’s many attractions including spectacular all-weather stunt displays, invitational dirt jump and dual slalom comps, a cycling film festival, live big top entertainment and the Scott Sunset DJ Sessions. Test yourself against pro and celebrity riders in the Procycling Hot Laps, post a time in the Wattbike comp or take the kids along to the CycleActive skills school. A purpose-built bikes and accessories expo will give festival-goers the chance to ride the latest bikes from leading brands and grab show-only deals on bikes and accessories.
Events include the Cycling Plus Sportive (100km & 100 mile), the Whyte Night Enduros (12hr & 4hr), eliminator dual-slalom, Triathlon Plus Duathlon and the Devil Takes the Hindmost circuit race.
BikeRadar Live’s world-class facilities include on-site camping with a kids and family area, secure bike lock-up, showers, bike wash, workshop, picnic area, medical centre, viewing stands and food and drink market.
BikeRadar Live is brought to you by Future, the makers of MBUK, Cycling Plus, BikeRadar.com, What Mountain Bike, Cyclingnews.com and Procycling.
For more details go to www.bikeradar.com/live
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For further information
For more information please contact Jen Campbell, Communications Executive on 01225 732269 or jen.campbell@futurenet.com
