UKTV and Future celebrate the return of cult TV classic with 50 highly collectable covers
12/03/09 – SFX, Europe’s bestselling sci-fi and fantasy magazine, celebrates its starring role in the long-awaited return of Red Dwarf by hiding 50 highly collectable ‘Golden Cover’ editions amongst copies on the newsstand.
Alongside the regular Doctor Who cover for SFX’s April issue, fans of Red Dwarf and SFX readers are in with a chance of finding one of 50 copies with a highly collectable Red Dwarf cover, as featured in new series of Red Dwarf: Back to Earth shown exclusively on Dave this Easter.
In a deal brokered by SFX’s News Editor, Richard Edwards – the SFX cover featuring the reunited team of Rimmer, Lister, Cat and Kryten is an integral part of the storyline.
Readers who aren’t fortunate enough to track down a special cover on the newsstand are also in with the chance of winning one through both www.sfx.co.uk and www.joindave.co.uk
Four brand new episodes will air over the Easter Weekend on Dave. Red Dwarf : Back to Earth, the eagerly anticipated scripted series, kickstarts the weekend on Good Friday at 9pm. The bumper weekend climaxes with Red Dwarf: the Making of Back to Earth, a behind the scenes from the new production.
Red Dwarf is Dave’s biggest commission yet and its first foray into scripted comedy. Enjoying both mainstream and cult appeal, Red Dwarf has enjoyed phenomenal success since it first aired in 1988 on BBC 2: spanned over eight series with a total of 52 episodes plus specials; brought in over 8 million viewers for series 8; 7.25 million DVD & VHS sales worldwide; broadcast over 25 territories worldwide and International Emmy and British Comedy Award winners including Outstanding Popular Arts Programme.
Dave Bradley is Editor of SFX;
“The SFX team are massive fans of Red Dwarf and will be glued to Dave this Easter. As Europe’s biggest sci-fi magazine we are delighted to be teaming up with UKTV for this innovative and incredibly post-modern concept.
“Our cover plays a key part in the storyline, and we’ve decided to celebrate by giving our readers and Red Dwarf fans a chance to find their own collector’s cover. This is real Charlie and the Chocolate Factory stuff – keep your eyes open, as nobody knows where these covers will turn up!”
The April issue of SFX magazine is on sale now with a coverprice of £3.99 Just fifty copies with the special Red Dwarf covers will be available across the UK.
Red Dwarf: Back to Earth kicks off at 9pm on Friday, 10th April on Dave (Freeview 19, Sky 111, Virgin Media 128).
ENDS
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK, 01225 822517.
