The UK’s biggest cycling festival to feature folding bikes, tandems and children’s cycling skills
Future – the special interest media group, has strengthened its forthcoming cycling festival, BikeRadar Live, with the support of more bike industry names.
BikeRadar Live is teaming up with a host of leading names for the UK’s biggest cycling festival, taking place on the weekend of 30–31 May 2009 at Donington Park in Leicestershire. The second round of partners are Islabikes, JD Cycles and Dahon, who will be joining the celebration of cycling.
In the spirit of getting the whole family cycling, Islabikes have teamed up with the UK’s leading cycle training company CycleActive to run a skills school at BikeRadar Live. The 20-minute sessions will cover all kinds of biking skills, and at the same time children will be able to try out some of the latest machines from the Islabikes range.
Islabikes’ designer and owner Isla Rowntree said:
“The Islabikes Children’s Skills School will give lots of kids the opportunity to receive quality tuition – it’s amazing what an hour with an expert can do for kids’ riding ability.
“The chance to borrow an Islabike will show them what a difference a decent bike can make too. We’re thrilled to be involved with BikeRadar Live – it promises to be a bumper weekend celebrating cycling.”
Tandem riders will be in for a treat as JD Cycles bring ‘Discover the World of Tandeming’ to the event, giving riders the chance to try the latest models from the likes of Dawes, Ventana and Santana. During four half-hour sessions people will be able to demo ride them on the Donington Park racing track.
Discover the World of Tandeming with JD Cycles will also give cyclists the chance to learn how to ride in captain and stoker positions, and expert tandem riding instructors will be on hand to guide novice riders.
Folding bikes have not been forgotten, and top company Dahon will be in action at BikeRadar Live with the Dahon Folding Bike Championship in a quest to find the fastest folding bike. A four-lap race with a challenge between each lap will see cyclists putting their folding skills to the test, and before each day’s race, there will be a chance to learn how to fold and unfold the bikes, as well as a shorter race for folder novices.
Grant Norris, Show Organiser for BikeRadar Live said:
“These three companies will really add an extra dimension to BikeRadar Live, not only with the cycling skills school for children, but also encompassing the ever-growing number of people commuting on folding bikes and families taking to the road on tandems.
“We’re delighted with the Islabikes Skills School, as encouraging children to ride better, smoother, safer and with greater confidence is really key to BikeRadar Live, as we equip the cyclists of the future with the skills that they need. We’re really excited to have signed up Islabikes, JD Cycles and Dahon, and look forward to seeing everyone getting involved.”
About BikeRadar Live
BikeRadar Live is the biggest ever mass-participation cycling event to hit the UK, and will take place on the weekend of 30–31 May 2009 at Donington Park in Leicestershire.
The weekend will be packed full of races and challenges, with something for everyone, whether you want to compete, watch your friends and family or just check out some of the world’s best riders.
Entry into any of the events gives you full access to the festival’s many attractions including spectacular all-weather stunt displays, invitational dirt jump and dual slalom comps, a cycling film festival, live big top entertainment and the Scott Sunset DJ Sessions. Test yourself against pro and celebrity riders in the Procycling Hot Laps, post a time in the Wattbike comp or take the kids along to the CycleActive skills school. A purpose-built bikes and accessories expo will give festival-goers the chance to ride the latest bikes from leading brands and grab show-only deals on bikes and accessories.
Events include the Cycling Plus Sportive (100km & 100 mile), the Whyte Night Enduros (12hr & 4hr), eliminator dual-slalom, Triathlon Plus Duathlon and the Devil Takes the Hindmost circuit race.
BikeRadar Live’s world-class facilities include on-site camping with a kids and family area, secure bike lock-up, showers, bike wash, workshop, picnic area, medical centre, viewing stands and food and drink market.
BikeRadar Live is brought to you by Future, the makers of MBUK, Cycling Plus, BikeRadar.com, What Mountain Bike, Cyclingnews.com and Procycling.
For more details go to www.bikeradar.com/live
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For further information
For more information please contact Jen Campbell, Communications Executive on 01225 732269 or jen.campbell@futurenet.com
