Animal Relentless Bike Tour & Danny MacAskill confirmed for stunt displays
Future – the special interest media group, has strengthened its forthcoming cycling festival, BikeRadar Live, with the support of more bike industry names and stars from the world of cycling.
BikeRadar Live is teaming up with a host of leading names for the UK’s biggest cycling festival, taking place on the weekend of 30–31 May 2009 at Donington Park in Leicestershire. The latest partner to confirm is Pacific Outdoor Equipment, who will be joining the celebration of cycling.
Cycle products from Montana-based outdoor equipment company Pacific Outdoor Equipment are now available to buy in the UK, and have been confirmed as the sponsor for the Cycling Plus Sportive.
The line of products includes pannier bags and cycle accessories as well as technically superior sleeping pads and dry sacks. Their new ‘One Less Car’ series is aimed at getting more people on bikes by providing high-end, good quality weatherproof luggage and accessories.
Entrants of the Cycling Plus Sportive – supported by Pacific Outdoor Equipment will receive a free ‘D-pouch’, ideal for riders who use maps or want to keep other documents safe, the D-Pouch has a rail zip and foldable Velcro closure to keep everything dry inside. The first 500 riders over the finish line of 100 mile sportive will take home a complimentary Velcro high-visibility bike clip.
The Cycling Plus Sportive – supported by Pacific Outdoor Equipment, will back BikeRadar Live’s official charity, the Geoff Thomas Foundation. Raising funds and awareness to tackle leukaemia, the former Crystal Palace and England footballer will take part in the event itself.
Natalie Stone, spokesperson for Pacific Outdoor Equipment said:
“We are really pleased to have found the perfect launch platform for the Pacific Outdoor Equipment’s One Less Car Series with BikeRadar Live. The weekend set up sounds great, covering all cycling needs and the sportive is a great fit for our pannier range.”
Away from the racing, the Animal Relentless Bike Tour – a stunt show featuring some of the best trials riders, dirt jumpers and freeriders in the UK – is also coming to BikeRadar Live.
Riders already confirmed include trials legend Martyn Ashton and dirt jump sensation Sam Pilgrim, along with Danny MacAskill, the street rider behind a YouTube video that has recently taken the world by storm.
The Animal Relentless Bike Tour dropped in on some of the UK’s biggest festivals last year including NASS, T in the Park and Windfest.
Martyn said: “I can’t wait for BikeRadar Live! We spend all year on the Bike Tour promoting cycling all over the UK, always playing away from home if you like, so BikeRadar Live will be like our home event.
Other stars of the world of sport include Formula One legend Mark Webber and Geoff Thomas, ex-England footballer, who will both be taking part in the Cycling Plus Sportive. Tour de France winner Stephen Roche will be taking part in the Devil Takes the Hindmost race, and Graham Obree will be setting some lap times in the Procycling Hot Laps. Representing the mountain bikes, Dan and Gee Atherton will be putting on a display as they compete with the world’s best downhill and four-cross racers at the MBUK Eliminator slalom.
Grant Norris, Show Organiser for BikeRadar Live said:
“ We’re really exciting to have signed Pacific Outdoor Equipment as sponsors for the Cycling Plus Sportive, as a company which really tries to encourage cyclists to get out on their bikes and out on the road, it’s an ideal partnership.
“As for the big names which we’ve confirmed, I can’t wait to see the guys from the Animal Relentless Bike Tour in action; there is going to be some seriously amazing stunt-work going on! With star names in all of the major races, it’s going to be an action-packed weekend of cycling for sure!”
About BikeRadar Live
BikeRadar Live is the biggest ever mass-participation cycling event to hit the UK, and will take place on the weekend of 30–31 May 2009 at Donington Park in Leicestershire.
The weekend will be packed full of races and challenges, with something for everyone, whether you want to compete, watch your friends and family or just check out some of the world’s best riders.
Entry into any of the events gives you full access to the festival’s many attractions including spectacular all-weather stunt displays, invitational dirt jump and dual slalom comps, a cycling film festival, live big top entertainment and the Scott Sunset DJ Sessions. Test yourself against pro and celebrity riders in the Procycling Hot Laps, post a time in the Wattbike comp or take the kids along to the CycleActive skills school. A purpose-built bikes and accessories expo will give festival-goers the chance to ride the latest bikes from leading brands and grab show-only deals on bikes and accessories.
Events include the Cycling Plus Sportive (100km & 100 mile), the Whyte Night Enduros (12hr & 4hr), eliminator dual-slalom, and the Devil Takes the Hindmost circuit race.
BikeRadar Live’s world-class facilities include on-site camping with a kids and family area, secure bike lock-up, showers, bike wash, workshop, picnic area, medical centre, viewing stands and food and drink market.
BikeRadar Live is brought to you by Future, the makers of MBUK, Cycling Plus, BikeRadar.com, What Mountain Bike, Cyclingnews.com and Procycling.
For more details go to www.bikeradar.com/live
BikeRadar Live hotline is now open on 0871 230 7158 to take phone bookings for the event
(Calls can be made from a landline at 10p per minute, mobile tariffs may vary. Lines close 5pm Sunday, 24 May)
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For further information
For more information please contact Jen Campbell, Communications Executive on 01225 732269 or jen.campbell@futurenet.com
