An ethical issue from top to toe
Future’s recent launch, The Knitter is celebrating World Fair Trade Day on the 9th May with an all-ethical issue, with every aspect of the magazine using organic or ethical products and patterns.
On sale today, and printed on environmentally-approved Forestry Stewardship Council paper; every pattern is knitted in an organic or ethical yarn, each new product featured has ethical credentials, and the garments and accessories for the photoshoot were as ethically sound as possible. The team even recycled their teabags whilst putting the issue together!
Ethical living guru, Lucy Siegel – who writes for The Observer and is a reporter for The One Show on BBC TV contributes a feature on how knitters can make an informed choice when buying yarn. Lucy helps knitters to understand how to be a better consumer even in these difficult times, with advice on chemical usage, cruelty-free production, knitting with plant fibres and keeping it local.
Exclusive patterns using organic or ethical yarns include a Moroccan-inspired tunic by Martin Storey, embroidered socks by Lucinda Guy, a feminine tie-fronted cardigan by Amanda Crawford, and a 1940s fitted top brought up to date with modern yarns and fitting.
Juliet Bernard, Editor of The Knitter said:
“When we discussed doing an ethical issue it was very important to us that we could turn our whole issue over to ethical principles and not just pay lip service to the idea. Our readers will be able to see how the choices they make can have a really positive impact. Ethical living is extremely important to me and I am very proud of what we have achieved in Issue 5 of The Knitter.”
Regular features include inspiring patterns from around the world, a techniques Masterclass on short-row shaping, a competition to raise money for Macmillan Cancer Support and an exclusive column from the stars of America’s blogging scene, Mason-Dixon.
Issue 5 of The Knitter is on sale now, priced at £5.99.
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For further information
For more information please contact Jen Campbell, Communications Executive on 01225 732269 or jen.campbell@futurenet.com
