BikeRadar.com hits 1 million unique users
Future – the special interest media group, is celebrating the biggest month yet for BikeRadar.com, with unprecedented visitor growth for the UK’s leading cycling website.
BikeRadar.com has now hit 1 million unique users for the first time, with 1,093,668 unique users visiting the site in April 09, according to Future’s internal HBX audit.
BikeRadar.com provides a comprehensive resource for types and levels of cyclist from novice to enthusiast. It delivers unique content 24/7 from the best and most experienced team of cycling journalists from around the globe, and brings together the very best reviews and editorial from the cycling portfolio. Future’s BikeRadar Network includes BikeRadar (www.bikeradar.com) and Cycling News (www.cyclingnews.com), which attracts nearly 3m unique users a month during its peak summer season – around the Tour de France.
The success was helped by a major product launch from cycling specialists Shimano. BikeRadar were first to publish the story, with unrivalled access from the launch event. The story has since had over 20,000 views.
Other popular stories for April included a story on the continual quest for the world’s lightest bike, which generated record comment and debate. The updated video content on BikeRadar.com has also played a part in the success of the site, with 7000 plays for the latest video by the BikeRadar team on mountain bike crashes.
The website comes to life this month, in a festival celebration of cycling at BikeRadar Live. The biggest ever mass-participation cycling event to hit the UK, it will take place on the weekend of 30–31 May 2009 at Donington Park in Leicestershire.
The weekend will be packed full of races and challenges, with something for everyone, whether you want to compete, watch your friends and family or just check out some of the world’s best riders. For more details go to www.bikeradar.com/live
Jeff Jones, Editor of BikeRadar.com said:
“Hitting one million unique visitors and 10 million page views in a single month is a big milestone for BikeRadar, and I’m proud of what we’ve achieved. We cater for cyclists of all types and offer them a balance of good editorial and user generated content. Our breadth is our strength and we’re confident that BikeRadar will continue to grow.”
Katherine Raderecht, Group Publisher for Future’s sports portfolio said:
“Unique users in April for BikeRadar.com have exceeded our expectations and further strengthens Future’s position as the world leader in the cycling media. It is a perfect illustration of what we do best; using Future’s knowledgeable journalists and digital technology to produce compelling cycling content for a global audience. These results are a great tribute to the hard work of the editorial and technical teams.”
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For further information
For more information please contact Jen Campbell, Communications Executive on 01225 732269 or jen.campbell@futurenet.com
