Crochet Today! hits the UK newsstand as new website rolls out
FuturePlus, the award-winning customer-publishing agency of Future, has announced it is to partner with Coats & Clark – a global leader in yarn, sewing thread and needlecraft products – to relaunch the bi-monthly magazine Crochet Today! and launch a brand new website www.crochettoday.com
Coats & Clark is one of the oldest manufacturers of needlecraft products, home to renowned US brands like Red Heart yarn, Aunt Lydia crochet thread, Anchor floss and Dual Duty thread. In Europe, the company creates Patons and Rowan yarns, as well as Duette thread.
A joint venture between FuturePlus UK and FuturePlus US, the contract for Coats & Clark was won from New York based Soho Publishing. A truly transatlantic partnership, Crochet Today! is produced in Future’s US offices and is now available on subscription in the US and UK as well as on newsstands, with a print run of 120,000 copies.
Crochet Today! began in 2007 as a project driven source of inspiration and information for today’s crochet enthusiast of any skill level. It is a subscription and newsstand-driven magazine published eight times a year in the US and UK with 8 regular issues and 2 newsstand specials, and creates a global offering with a new style of crochet patterns which combine US and European styles.
In conjunction with Crochet Today! FuturePlus has also launched a new website to accompany the magazine – www.crochettoday.com . The website is designed to give crochet lovers access to free crochet projects as well as a place to share their tips, projects and comments about living the crochet lifestyle. The mission of the Crochet Today! site is to support the editorial content of the magazine in the same stylish yet approachable manner, bringing it into line the new brand values of the relaunched magazine.
John Gower, Director of FuturePlus US said:
“Crochet Today! is a perfect fit in our portfolio of publications. We encourage an environment that breeds a truly loyal following from its readers and journalists whose expertise is highly regarded and constantly called upon as an authoritative voice for their respective industries.”
Alyson Bell, Commercial Director for Coats & Clark said:
“Passion for creativity knows no boundaries. Therefore we are excited to bring crochet lovers around the world Crochet Today! It is the perfect mix of projects and editorial. Crochet fans will love getting to know editor Brett Bara and with the new website, editorial support and crochet news is only a click away.”
Jayne Caple, Director of FuturePlus UK added:
“A truly global venture, this has been a great project to work on. Creating cross-channel communications sits firmly at the core of our business, and the fact that we have successfully brought together FuturePlus UK, FuturePlus US and Crochet Today’s existing staff means that this is a fantastic venture with an international reach.”
About Coats & Clark
Coats & Clark, America’s #1 name in yarn, sewing and needlecraft products, is part of the world’s largest textile/thread manufacturing company, Coats, with products sold in over 150 countries for industrial and home use.
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future sells nearly 4 million magazines each month; we attract more than 25 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information please contact Jen Campbell, Communications Executive on 01225 732269 or jen.campbell@futurenet.com
