Bauer’s former Head of Digital Sales joins special-interest media group
09/09/09– Future, the special-interest media group, today announces the appointment of Kurt Edwards as its new Digital Commercial Director.
Joining Future from his role as Head of Digital Sales for Bauer Media, Kurt is also the Association of Online Publisher’s Commercial Group Chairman. At Bauer, Kurt was responsible for leading the advertising teams selling online and mobile advertising across the company’s consumer brands. Kurt was also integral to driving digital learning across Bauer’s advertising operation. Starting at Future in early December, Kurt will report directly to Chief Operating Officer, Simon Wear.
Future has delivered milestone progress in the roll-out of its digital strategy over the last two years. The company’s websites now attract more than 25 million unique users and over 180 million page views a month globally. In addition, Future creates more than 1,500 items of engaging, targeted multimedia content every month. Its most recent online network, PhotoRadar, launched earlier this month.
Kurt began his career at Capital Radio, joining as a Graduate trainee in February 1995. He joined Bauer Media (then Emap) in 2003 where his first role was in Business Development, Interactive. He then moved to Emap Radio becoming Commercial Advertising Director of Kiss Radio before being promoted to Head of Digital Sales in 2006.
Simon Wear, Chief Operating Officer, Future UK said:
“We’re thrilled to have Kurt join Future at a time when our digital strategy is going from strength to strength – as we continue to grow our portfolio of websites and online audience. Kurt’s track record in digital sales is second to none and his experience, skills and drive will help to ensure that we build an even stronger digital offer for our commercial partners.”
Kurt Edwards added:
“Future is at a very exciting stage in its digital development – successfully shifting its focus from print to become a truly cross-platform media business. The opportunity to take on a new challenge at Future was very appealing to me, and I’m really looking forward to getting started.”
ENDS
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK, 01225 822517.
