Future, the world’s leading cycling media group, has announced that BikeRadar Live 2010, the UK’s ultimate bike festival, will take place on the weekend of the 10th – 11th July at Brands Hatch in Kent.
A celebration of all things cycling, a total of 8,500 riders and their families came to the inaugural event in 2009 at Donington Park, Northampton. The 2010 event promises to be even more fun with more riders, more pros, more features and more races!
The great new venue located in the Garden of England will provide a fantastic sportive route through the North Downs, better viewing facilities for the purpose-built dual slalom course and track so visitors can get closer to the action, a bigger Expo trade area, an all-weather mountain bike loop, and world class camping facilities. Its prime location will attract enthusiasts from London and the South East of England.
BikeRadar Live 2009 saw attendance from key trade names such as Dahon, Fisher Outdoor Leisure, Moore Large, Extra Leisure Lakes, Raleigh, Ison, Giant and Garmin to name a few. Madison have already signed up for BikeRadar Live 2010.
Whatever you ride, BikeRadar Live offers you a chance to test-ride the latest road and mountain bikes, see the pros in action, ride the iconic Brands Hatch circuit on your own bike, or challenge yourself in one of the many races and challenges. Whether you want to ride 1km or 100km, on the road or off-road, there is something for every type of cyclist.
BikeRadar Live 2009 saw some of the biggest names in cycling wow the crowds with their skill – stars such as Graeme Obree, Stephen Roche, World Champion Steve Peat, Brian Lopes, Gee Atherton, Greg Minaar, Sam Reynolds, Danny MacAskill and Formula 1 driver Mark Webber and many more.
BikeRadar Live 2010 will be bigger and better with more to see and do for the whole family. The festival’s many attractions will include spectacular all-weather stunt displays, dirt jump and dual slalom competitions, a cycling film festival and big top entertainment including live music. Festival-goers will be able to grab show-only deals on bikes and accessories in a purpose-built bike and accessories Expo, and test-ride the latest bikes in the UK’s biggest demo day.
It’s the perfect festival for the whole family, with special activities to keep the kids entertained, including the return of the CycleActive Skills School which is the perfect introduction to cycling techniques for adults and children alike.
As with last year, BikeRadar Live’s world-class facilities include on-site camping with a kids and family area, secure bike lock-up, showers, bike wash, workshop, picnic area and much more.
Pete Stothard, Publishing Director for Future’s sports portfolio said:
“ BikeRadar Live 2009 was a great event and feedback was universally positive. Now we need to build on last years event and make sure that 2010 is bigger and better. Due to well publicised difficulties that Donington Park are facing we felt forced to move the venue and were lucky enough to secure Brands Hatch – it’s a spectacular venue with superb facilities, ideal for BikeRadar Live. The layout of the circuit means that the track action will be so much closer to the heart of the festival and the opportunities for the dual slalom and dirt jumps features are very exciting indeed. We’re confident the 2010 event will attract a bigger audience, as there will be even more to see and do.”
Sean Igoe, Advertising Sales Director for Future’s sports portfolio said:
“The response trade this year has been really encouraging. Those who exhibited last year have a much better idea of the type of event BikeRadar Live will be and have are already booked for our 2010 event. A number of companies that came along to the event last year but didn’t exhibit have been in touch asking about the opportunities in 2010.
“As soon as last year’s event was over Madison made a very public commitment that they were supporting the show, we’re now working with them and others on a number of different initiatives that will see the show grow and offer more to cyclists of all levels, types and ages.”
BikeRadar Live is brought to you by Future, the world’s leading provider of cycling content. Festival-goers will have the chance to meet and greet the teams behind the UK’s biggest cycling magazines and websites; MBUK, Cycling Plus, Procycling, What Mountain Bike, Triathlon Plus, BikeRadar.com and Cyclingnews.com.
Tickets go on sale in January, for latest news and more details go to www.bikeradar.com/live
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For further information
Press enquiries – For more information please contact Jen Campbell, Communications Executive on 01225 732269 or jen.campbell@futurenet.com
Exhibitors – If you would like to exhibit at BikeRadar Live 2010 please contact Sean Igoe, Advertising Director on 01225 442244 ex 2592 or sean.igoe@futurenet.com
