Future – the special interest media group, has signed Madison to its forthcoming cycling festival, BikeRadar Live, taking place on the weekend of 10-11 July at Brands Hatch in Kent.
Madison is the UK’s leading distributor of bicycle parts and accessories, as well as the country’s fastest growing motocross and freesports equipment supplier, with key cycling brands including Shimano, Genesis, Cervélo, Commencal, Saracen and Ridgeback. All of these brands will be exhibited and demoed at BikeRadar Live in an exclusive Madison ‘village’.
The big Pan-European Shimano truck will be at BikeRadar Live with a huge Shimano expo, giving festival-goers an exclusive chance to see and try the new Dyna-Sys drivetrain system incorporated into the SLX and Deore XT groupsets. Madison have also hinted about previewing some brand new products, to be confirmed nearer the event.
They will also be sponsoring the bike lock-up area with Kryptonite locks, allowing cyclists to leave their bikes safely locked up during the festival, as well as test out the industry-leading locks.
Madison’s involvement in the show also brings their team of Animal Commencal riders, which includes family mountain biking trio Dan, Rachel and Gee Atherton – winner of the MBUK dual slalom Eliminator race last year.
Although Madison did not exhibit at inaugural event last year, Will Fripp, Marketing Director of Madison attended BikeRadar Live 2009 and was so impressed he immediately voiced his commitment to attend the event this year.
Speaking about Madison’s involvement this year, Will Fripp said:
“We are really excited about BikeRadar Live and we think it promises to be a key and ‘must attend’ cycling event in this year’s calendar. We will be there this year in force with expo and test bikes from Shimano, Genesis, Cervélo, Commencal, Saracen, Ridgeback as well as a general expo zone showing a selection of products from within the Madison portfolio of brands like Garmin, Giro, Bell, Kryptonite, Elite, Blackburn, DT Swiss and Park Tool – the list goes on!”
Chris Down, Event Director for BikeRadar Live, added:
“We’re delighted that Madison have committed to BikeRadar Live 2010, their enthusiasm and passion for cycling will really add to the feel of the show, not to mention all of the brands that they’ll bring to the Expo area. The fact that they’re bringing their riders to the BikeRadar Live this year will give festival-goers a real treat, we look forward to working with Madison and many other partners this year to make the event even bigger and better.”
About BikeRadar Live
BikeRadar Live 2010, the UK’s ultimate bike festival, will take place on the weekend of the 10-11 July at Brands Hatch in Kent.
A weekend celebration of all things cycling, a total of 8,500 riders and their families came to the inaugural event in 2009. 2010’s event promises to be even more fun with more riders, more pros, more features and more races!
Whatever you ride, BikeRadar Live offers you a chance to test-ride the latest road and mountain bikes, see the pros in action, ride Brands Hatch circuit on your own bike, or challenge yourself in one of the many races and challenges. Whether you want to ride 1k or 100k, on the road or off-road, there is something for every type of cyclist.
Events include the Cycling Plus Sportive (100k and 100mile), the What Mountain Bike Dirt Crit Champs, the Procycling Hot Laps, the HotChillee Circuit Races, the Mountain Biking UK Dirt Jump Invitational and the British Heart Foundation Indy Track Ride.
Exhibitors at the event so far include BMC, Bohle UK Ltd, Brompton Bicycle, Buffera, CycleActive, Evans Cycles, Evolution Imports, Fisher Outdoor Leisure, Hargroves Cycles, Hope Technology, Ison Distribution, Madison, Osprey Europe Ltd, Peak Leaders, Polaris Apparel Ltd, Propel Distribution, Raleigh UK, Riding High UK Ltd, Rose Bikes, Scott Sports Ltd, Tredz and Ultimate Sports Engineering Ltd.
Book online now at www.bikeradar.com/live or call the BikeRadar LIVE HOTLINE on 0871 230 7158
One-day, Weekend and Family festival tickets from £15 in advance.
Children 12 years and under go free (maximum 3 children per adult). No booking fee. Lines open 24 hours a day. Calls made from a landline will be charged at 10p per minute, mobile tariffs may vary. Gates open midday Friday, 9 July for weekend ticket holders.
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Please contact Jen Campbell – jen.campbell@futurenet.com or 01225 732269
