Future, the special-interest media group, and its partners Five and North One Television, have today unveiled The Gadget Show Magazine, a one-off collectors’ special from UK TV’s most successful technology show.
The print special hits UK newsstands tomorrow, retailing at £5. Since it was announced in February, the magazine has proved a huge hit among both technology and lifestyle advertisers. Commercial partners for the title include DSG, Sony and Intel, all of whom created bespoke advertising creative for the title.
One of Five’s most successful TV Shows, The Gadget Show attracts over 2m viewers each week. The Gadget Show Magazine brings the show to life in print, with The Gadget Show hosts – Jason Bradbury, Suzi Perry, Jon Bentley and Ortis Deley – providing exclusive editorial and featuring throughout the magazine.
Inside, The Gadget Show Magazine counts down the team’s Fifty Greatest Gadgets Ever, and also reveals the ten cutting-edge pieces of tech to watch in 2010. Allowing fans of the show to get closer to the Gadget Show than ever before, the magazine features exclusive interviews with the hosts, and goes behind-the-scenes on the best of its infamous weekly challenges. Rounding off the package, readers get the chance to enter a competition to win a day with The Gadget Show team.
Future is the UK’s leading consumer technology publisher with flagship technology lifestyle brand T3 attracting hundreds of thousands of fans every month to its magazine and website. The Gadget Show Magazine marks the latest step in the commercial development of The Gadget Show brand and will be unveiled on the opening day of this year’s The Gadget Show Live exhibition, sponsored by T3, among other commercial partners. This event runs from April 8th – 11th at the NEC, Birmingham, with tickets selling-out in record time.
Nial Ferguson, Publishing Director for Future’s Technology Lifestyle & Entertainment portfolios said:
“Since we announced The Gadget Show Magazine special earlier this year, we’ve seen a real buzz among The Gadget Show fans and huge interest among commercial partners for the title. That just shows how valuable and relevant print can be, if you get the proposition right. We’ve combined Future’s unrivalled expertise and experience in the consumer tech sector with The Gadget Show brand and the team’s enthusiasm, passion and unique insights, and produced a magazine that is truly special. I hope viewers of the show will love it.”
Emma Derrick, Five’s Commercial Development Controller said:
“Our ambition is to take The Gadget Show beyond the confines of TV and develop it into a major consumer technology brand. The Gadget Show Magazine takes us into print for the first time, and we’re delighted with the end product, it looks fantastic. I really hope all of the show’s fans enjoy it.”
The Gadget Show Magazine goes on sale across the UK from Thursday, 8th April with a coverprice of £5, and will be available throughout The Gadget Show Live event from Wednesday 7th April, including at stand C3.
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About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK, 01225 822517
Victoria Bacon, Head of Group Communications, Future PLC 0207 0424033
Andrew Sholl, Head of Strategic Communications, Five, 07736 364 656
