Future’s Procycling is unveiling a sleek new look following a major design refresh, which sees the editorial focus of the magazine shift to encompass the ever-changing professional racing scene.
On sale on 20th April, the redesigned Procycling will have a new logo and will be printed in a new wider format with heavier paper stock, with a more formal and refined design and layout. The glossy new look will combine the images of Tim De Waele, one of the world’s best cycling photographers, with a bolder use of imagery and design.
Launched in 1999, Procycling has shared the highs and lows of professional cycling; the new design will showcase the widened editorial remit which aims to bring readers the same unrivalled access direct from the peleton that they’ve always experienced, but from a broader scope which reports on the races, faces and places of the scene.
Inside the magazine, the ‘Insider’ column has been expanded to include voices from the cycling industry including team managers, riders and technical advisors. The ‘Rider Diaries’ section has also been expanded, with reports now coming direct from the riders themselves as they tour and compete, allowing the reader to have exclusive access to the scene as they report ‘from the inside out’.
Other changes include the ‘Biketest’ section which becomes ‘Prorides’ – where professional bikes are ridden and assessed by ex-pro riders Marcel Wüst and Frankie Andreu, and an extended ‘Wish List’ section which increases to 7-pages per issue and showcases products with more lavish photography. The ‘Program’ section becomes ‘the Guide’, which looks forward to the race calendar for the year, but also gives background to the race country, area, history and includes local insight on the event. Appealing to the international readership of Procycling, ‘the Guide’ section will allow readers from all around the world to feel closer to the heart of the peleton.
Cam Winstanley, Editor of Procycling said:
“The last few years have seen cycling become a truly global sport. In this current era of optimism, now seems the perfect time to reflect the increased professionalism of the sport with a version of Procycling with a truly international reach.”
The redesigned issue of Procycling hits the newsstand on 20th April, with a new price of £4.99.
For further information
Please contact Jen Campbell – 01225 732269 or jen.campbell@futurenet.com
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
