15/04/10 – Future, the special-interest media group, are partnering with Sony to create the ultimate stereoscopic-3D (S-3D) film competition, as the manufacturer gears up to launch its new range of BRAVIA 3D TVs.
With Sony’s BRAVIA 3D TVs launching later in 2010, the new global contest sees the consumer electronics giant utilise Future’s market-leading 3D World magazine and website to promote its 3D animated film making competition.
Now open for submissions until Friday, 9th July 2010 – the contest gives both professional and amateur 3D film makers the chance to showcase their work at this year’s SIGGRAPH, the industry conference and exhibition on computer graphics and interactive techniques in Los Angeles. The winning film will also appear on Sony’s in-store 3D demo disc, showcasing the company’s BRAVIA 3D TVs around the world – with copies of the Blu-ray available to all purchasers, presenting their work to millions of Sony BRAVIA 3D TV purchasers.
Details about the competition appear in the latest issue of 3D World, on sale now – with content designed to educate readers about all aspects of S-3D film making with a 16-page section, featuring the rules of S-3D and top tips of using 3D to enhance a story and the pitfalls to avoid. The section ends with a detailed tutorial on how to create a stereoscopic camera rig in a range of popular 3D software applications.
To support the competition, a microsite – http://www.3dworldmag.com/sonycompetition has been launched, which features video tutorials, regular news updates from the 3D community, exclusive behind-the-scenes content from Sony experts. Interviews with enthusiasts at the cutting-edge of the medium, as well as the chance to see directors and film makers speak on their experiences with 3D.
Both Sony and Future’s 3D World will support the contest with regular social media updates, ensuring 3D film makers and fans alike are kept up to date with the latest news.
Nick Sharples, Sony Europe, said:
“By working with Future’s 3D World in print and online, we will be deploying a full range of technology advice, tips, mentoring and opportunities for entrants.”
Fiona Tully, Publisher of 3D World, added:
“3D World has been a core part of the 3D community for ten years and is the perfect partner for Sony in its quest to attract the very best stereoscopic 3D content. Our readers want to push the boundaries of what they can do with animation, motion graphics and visual effects, and are committed to improving their knowledge and skills to stay ahead of the curve. They will relish the chance to showcase their talent on a global stage.
For more information about how to enter the competition, please visit http://www.3dworldmag.com/sonycompetition
ENDS
About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.
Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK, 01225 822517
