29/04/10 – Apple, the computing and consumer electronics giant proves it continues to lead the pack, as it walks away with a massive haul of SEVEN gongs at the first-ever TechRadar Awards, decided solely by the votes of technology enthusiasts.
With more than 75,000 votes cast by gadget lovers, the TechRadar Awards celebrate innovative technology across Computing, Home Entertainment, Mobile Communications and Gadgets. TechRadar.com (www.techradar.com) is one of the world’s fastest-growing technology websites, attracting over 2.8m unique users each month.
Apple dominates both the ‘Gadgets’ and ‘Mobile Communications’ awards, winning three of the available four categories in each. Cementing its position at the top of the phone market, Apple picked up “Mobile technology champion”, whilst its iPhone 3GS was named both “Essential phone of the year” and “Essential gadget of the year.”
There was also a double whammy for its iPod Touch 64GB, which picks up “Best portable entertainment device” and “Best on-the-go tech”. Apple rounds off a successful first year at the TechRadar Awards by scooping the “Hottest mobile computing innovation” for the MacBook Pro.
Computing – sponsored by DTS
- Computing technology champion – Google
- Computing technology of the year – Intel Core i5
- Hottest mobile computing innovation – Apple MacBook Pro
- Most essential online innovation- BBC iPlayer
- Most essential software innovation – Microsoft Windows 7
- Best computing add-on technology – Western Digital My Book World Edition
Home Entertainment – sponsored by Intel
- Greatest visual innovation – Sony Bravia KDL-46X4500 LED TV
- Greatest audio innovation – Pioneer EX Series 5.1
- Most exciting gaming tech – Sony PlayStation 3 Slim
- Most innovative platform – BBC iPlayer
Mobile Communications – Sponsored by Qualcomm
- Mobile technology champion – Apple
- Essential phone of the year – Apple iPhone 3GS
- Most innovative mobile app of the year – ALK Co-Pilot Live 8 for iPhone and Android
- Hottest mobile platform – Apple App Store
Gadgets
- Essential gadget of the year – Apple iPhone 3GS
- Greatest contribution to digital photography – Canon EOS 500D
- Best portable entertainment device – Apple iPod touch 64GB
- Best on-the-go tech – Apple iPod touch 64GB
Enthusiasts gave the BBC’s iPlayer two awards – “Most essential online innovation” and “Most innovative platform.” Google was named “Computing technology champion”, whilst Microsoft’s Windows 7 proved popular, scooping the “Most essential software innovation”, getting four times the votes of Mac OS X 10.6 Snow Leopard.
Dan Grabham, Deputy Editor of TechRadar.com, said: “TechRadar’s readers have spoken – Apple is clearly a force to be reckoned with. But there are signs it might not get everything its own way during 2010; HTC put in a strong showing in our phone categories, while Android’s app store also polled strongly.”
“The latest version of Apple’s operating system was well beaten by Microsoft’s Windows 7, which stormed our software category.”
“We’re proud of the results and feel the TechRadar Awards are a new benchmark for the opinions of UK technology consumers. They’re something for technology companies to aspire to. Thanks go to our sponsors, DTS, Intel and Qualcomm who helped make it possible.”
The full rundown of the first TechRadar Awards is online now at http://awards.techradar.com
ENDS
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK, 01225 822517
