Future – the special interest media group, has announced the latest round of commercial partnerships for its forthcoming cycling festival, BikeRadar Live.
BikeRadar Live is teaming up with a host of leading names for the UK’s ultimate cycling festival, taking place on the weekend of 10-11 July 2010 at Brands Hatch in Kent. The latest round of partnerships sees Norco, Polaris Apparel, Rose Bikes and Zipvit join the celebration of cycling, as sponsors for some of the key features at the event this year.
Canadian bike brand Norco will be the headline sponsor for the ‘Mountain Biking UK Dirt Jump Invitational’. The invitation-only contest will see riders pulling out their best tricks over two days, with riders including Sam Pilgrim, Lance McDermott and last year’s winner Sam Reynolds. They will go head-to-head for the winner-takes-all cash prize of £5,000 and a trophy.
Rose Bikes will be sponsoring the ‘What Mountain Bike Dirt Crit’ event (new for BikeRadar Live 2010), which will see a 3.5-4km custom built course built by British downhill stalwart, Will Longden weaving through the woods at Brands Hatch. The event is open to all ages and riders, with the course will be available for kids’ racing, as well open races for event goers and a pro elite pack chasing the spoils of glory, with Rose Bikes providing prizes for the competition.
Specialist sports nutrition company Zipvit will be sponsoring ‘The Cycling Plus Sportive’, and will be supplying energy bars, gels and drinks to riders of the 50 mile, 100k and 100mile sportive event which takes cyclists around Brands Hatch track and out onto the Kent Downs.
The Procycling Hot Laps will be sponsored by Polaris Apparel, the UK-based cycling clothes distributor. The event takes place on the 1.9km Brands Hatch circuit where a host of lap times will be set at the event by professional riders, cycling celebrities and staff from Procycling, BikeRadar.com, Cycling Plus and Cyclingnews.com.
Chris Down, Event Director for BikeRadar Live said:
“We’re thrilled to be working with Norco, Polaris Apparel, Rose Bikes and Zipvit – each of the brands will really add to the experience of each of the features, and it’s really exciting to see the show developing in such a way.
Each of them brings huge expertise to the event, and the support of brands like this is essential for helping us to expand on the festival feel of the show, by increasing the interactivity between the festival-goer and cycling industry. As companies which all try to encourage cyclists to get out on their bikes, they’re ideal partnerships and we’re delighted that they’ll all be at BikeRadar Live.”
About BikeRadar Live
BikeRadar Live 2010, the UK’s ultimate bike festival, will take place on the weekend of the 10-11 July at Brands Hatch in Kent.
A weekend celebration of all things cycling, a total of 8,500 riders and their families came to the inaugural event in 2009. 2010’s event promises to be even more fun with more riders, more pros, more features and more races!
Whatever you ride, BikeRadar Live offers you a chance to test-ride the latest road and mountain bikes, see the pros in action, ride Brands Hatch circuit on your own bike, or challenge yourself in one of the many races and challenges. Whether you want to ride 1k or 100k, on the road or off-road, there is something for every type of cyclist.
Events include the Cycling Plus Sportive (50 mile, 100k and 100mile), the What Mountain Bike Dirt Crit Champs, the Procycling Hot Laps, the HotChillee Circuit Races, the Mountain Biking UK Dirt Jump Invitational and the British Heart Foundation Indy Track Ride.
Exhibitors at the event so far include 2Pure, ATB Sales, Bike-Eye, BMC, Bohle UK Ltd, Brompton Bicycle, Buffera, Bullet Distribution, Cooper Bikes, CycleActive, Evans Cycles, Evolution Imports, Fisher Outdoor Leisure, Global Adventure Sport Ltd, Hargroves Cycles, Hope Technology, Isla Bikes, Ison Distribution, Jungle Products Ltd, Madison, Mercedes, Nikwax, Norco, Osprey Europe Ltd, Paligap, Peak Leaders, Polaris Apparel Ltd, Propel Distribution, Raleigh UK, Riding High UK Ltd, Rose Bikes, Scott Sports Ltd, Solent UK Ltd, Surf Sales, Tredz, TF Tuned, Ultimate Sports Engineering Ltd and ZipVit.
Book online now at www.bikeradar.com/live or call the BikeRadar LIVE HOTLINE on 0871 230 1085
One-day, Weekend and Family festival tickets from £15 in advance.
Children 12 years and under go free (maximum 3 children per adult). No booking fee. Lines open 24 hours a day. Calls made from a landline will be charged at 10p per minute, mobile tariffs may vary. Gates open midday Friday, 9 July for weekend ticket holders.
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Please contact Jen Campbell – jen.campbell@futurenet.com or 01225 732269
