Future – the special interest media group, has announced the first commercial partnerships for its forthcoming music-making event, The London Music Show, which takes place on 8th – 10th October 2010 at London’s Excel Arena.
Fender®, the world’s leading guitar manufacturer, will be taking a stand at the event and will be bringing their iconic world famous electric guitars with them, as well as their acoustic guitar brand Taylor and new G-Dec 30 amp. In conjunction with Future’s music-making print portfolio of Guitarist, Total Guitar and Guitar Techniques, Fender® will be giving away 21 guitars in total – one on the hour, every hour throughout the duration of the show.
Helen Varley, Marketing Manager for Fender Musical Instruments GBI said:
“We’re delighted to be involved with such an exciting event; The London Music Show will give us a chance to meet and interact with our consumers in person, as well as giving them the chance to test out the latest equipment and talk to our experts. It’s a great showcase for all of our products, and we’re really looking forward to the event.”
Chris Down, Event Director for The London Music Show added:
“The London Music Show promises to be a fantastic event, giving musicians of every level the chance to try out the latest gear, join in a host of interactive feature areas and buy musical instruments and recording equipment. The response from the music industry has been excellent, with many of the industry’s major manufacturers, distributors and retailers supporting the event.
We are delighted that Fender are participating in the show. They’re an essential addition to the event, and we’re looking forward to working with them to enhance the consumer experience.”
The London Music show incorporates dedicated areas for guitars, drums, sound and recording technology, and acoustic instruments. With trade welcome all three days, the event celebrates all aspects of music, and caters for thousands of consumers with live music, demonstrations, signings, and the chance to test out and purchase the latest equipment and gear, as well as a special education day.
Some of the exhibitors who have confirmed their attendance so far include Roland, Hi Tech Distribution, Sound Technology (with Soundcraft, AKG, DigiTech, JBL, Washburn), Korg, Marshall, Mapex, Peavey, Vox, Engl, Music Force Distribution, Strings and Things, Hercules, Vigier, Prism, Lick Library, Rotosound and MusicForce.
Electric, acoustic, bass and classical guitar ranges including Vintage, Fret-King, Italia, Encore, Danelectro, Santos Martinez and Manuel Rodriguez will be attending; as well as amps from Kustom, Italia, Fishman, HK Audio and Allen & Heath; and orchestral brands such as Antoni Violins and Accessories, Odyssey Brass and Woodwind.
For more information, visit http://www.londonmusicshow.com/
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information please contact Jen Campbell – jen.campbell@futurenet.com or 01225 732269
