Future, the special-interest media group and UK’s biggest music-making publisher has partnered with Fender® guitars to create a bespoke micro-site in association with musician’s website www.musicradar.com
MusicRadar.com is the UK’s leading site for musicians with over 500,000 unique users per month across the globe, and 110,000 users in the UK. The partnership with Fender® offers them the ability to reach the largest amount of guitarists in the UK, as well as utilising the video content possibilities available to truly showcase the Fender® G-Dec 3 practice amp and bring it to life.
Created by the in-house multimedia team at Future, the Fender® microsite (http://fender.musicradar.com/) will be promoted through the front page and re-skinned side panels of the Guitar section of MusicRadar.com. The microsite and will run for 3 months and will host exclusive video demonstrations promoting the amp; as well as introductions and information from Fender®, there is also a video from MusicRadar.com’s Guitar Editor Chris Vinnicombe, putting the amp through its paces.
Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. The Fender® G-Dec 3 practice amp allows users to jam along with backing tracks created by some of the biggest names in rock, blues, metal, country and more.
Matt King, Senior Ad Manager for Future’s music-making portfolio said:
“We’re thrilled to be working with Fender on this collaboration; the microsite will really help to inspire musicians who are keen to see how this technology works by seeing our experts testing out the product, and getting a feel for what it can do. Whilst being as targeted as print advertising, online advertising also affords the ability to showcase product visually and with sound which Fender’s micro-site demonstrate perfectly.”
Helen Varley, Marketing Manager for Fender Musical Instruments GBI said:
‘’Fender GBI are very pleased to tie up with www.musicradar.com to bring real life demos straight to the guitar & amp enthusiasts computer. The digital world is fast becoming a reality in every players life now and we believe www.musicradar.com is a great interactive website and platform for educating the world about our new G-Dec 3 amps.’’
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Please contact Jen Campbell – jen.campbell@futurenet.com or 01225 732269
