Future, the special interest media group and UK’s leading automotive publisher has announced a deal with vehicle market leader Ford, that will strengthen the line-up at Ford Fair, Europe’s biggest and best Ford festival taking place at Silverstone on Sunday 8th August.
Part of Future’s Adrian Flux Auto Event Series, Ford Fair caters for thousands of fans of the marque, and continues to expand year-on-year, with a record 17,695 Ford enthusiasts attending in 2009. 2010 marks the 25th anniversary of the festival itself, as well as 40 years of Ford RS and 25 years of Ford RS Cosworth, so promises to be a spectacular show.
As part of the deal with Ford, the show will feature the Ford Focus RS Live Action Arena which will be featured prominently at the Silverstone site, and will provide a platform for Ford stunt driver Paul Swift to demonstrate his precision driving skills.
As seen at Top Gear Live, Guinness World Records and on Fifth Gear, Paul will be performing his awe-inspiring stunts and tricks throughout the day; with four 30-minute shows which will showcase a variety of stunts including 2-wheel driving, car dancing, high speed precision parking and various anti-hijack techniques.
Paul and his team of precision drivers will be performing in Ford Focus RS, Fiesta Zetec S and Ford Kuga, which will also be on display on the Ford stand throughout the show.
Richard Schofield, Group Publisher for Future’s automotive portfolio said:
“We’re delighted to be working with Ford on Ford Fair; their involvement with the Ford Focus RS Live Action Arena will really add to the excitement and buzz of the show, with Paul Swift giving event-goers a real treat.
The show is a real celebration of all-things Ford, and we’re thrilled that Ford are involved in the show this year; having the marque playing such a pivotal role in the show demonstrates that Ford Fair is the biggest and best Ford festival in Europe.”
Ford Fair also features all-day Ford-only track action, Ford club displays with over 3500 cars, a celebration of 25 years of the Cosworth YB engine, some of Europe’s fastest Fords, and for the first time, Formula Ford will at the show also.
Visit www.fordfair.co.uk for more information.
About the Adrian Flux Auto Events Series 2010:
Japfest – Europe’s biggest Japanese performance car show, Castle Combe, 15th May, www.japfest.co.uk
Classic Ford Show – The UK’s premier classic Ford event, Santa Pod, 6th June, www.classicfordshow.co.uk
Ford Fair – Europe’s biggest Ford Festival, Silverstone, 8th August, www.fordfair.co.uk
Japfest 2: The Evolution – The world’s most extreme Japanese tuning show, 15th August, Rockingham Motor Speedway, www.japfest2.co.uk
TRAX – The ultimate performance car show, Silverstone, 5th September, www.traxshows.co.uk
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information please contact:
Press Enquiries – Jen Campbell on 01225 732269
Marketing & ticket offers – Aimee Hopkins on 01225 442244 x 2574
