Digital push continues reinvigoration of flagship movie brand
31/08/10 – Future, the special-interest media group, has launched its first Total Film iPhone application, as the flagship movie brand seeks to further widen its appeal amongst UK cinema goers.
Available now from iTunes for £1.79 – the Total Film app was developed in-house. The application unites the latest news, reviews and trailer videos from the fast-growing http://www.totalfilm.com website, with features exclusive to the application – including searchable or location-based cinema listings, show times and directions, as well as the ability to easily share all content with movie-loving friends through Facebook, Twitter and e-mail.
The Total Film iPhone application continues Future’s reinvigoration of the movie brand, which launched as a print magazine in 1997. Earlier this year the print edition received a front-to-back redesign this year, adopting a new size format and increased pagination. Bringing the brand closer to enthusiasts, Future continues to expand the Total Film Screening Club, which shows early movie previews to influential opinion formers, and is also exploring a range of live event opportunities.
Nial Ferguson, Publishing Director for Future’s Entertainment and Tech Lifestyle portfolios, said:
“The Total Film app continues our plans to further strengthen the brand and sits alongside the magazine, website and our screening club. Having listened closely to our readers, we have developed the most complete app available to UK movie fans, as we ensure Total Film appeals to committed enthusiasts, across all brand platforms.”
The Total Film app can be purchased now from the iTunes store, for £1.79. For more information, please visit – http://tinyurl.com/totalfilmitunes .
ENDS
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com and photoradar.com. Future sells more than 3 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK, 01225 822517
