Strong commercial support from industry for launch of new triathlon website
10/09/10 – Future, the special-interest media group, and world’s leading provider of cycling content, has launched TriRadar.com (http://www.triradar.com <http://www.triradar.com/>) – the brand-new triathlon website from the teams behind Triathlon Plus magazine and the popular BikeRadar.com and Cyclingnews.com websites.
Complementing coverage in Future’s monthly Triathlon Plus, TriRadar.com will provide triathletes with regular news updates and kit reviews plus a wealth of training advice and resources – including race training schedules, event previews and plenty more. Future promises further developments for the site in coming months as it gears up for the UK’s 2011 triathlon season.
Building a sense of community and an online home for triathletes, the TriRadar.com forum will offer support, motivation and guidance, as enthusiasts are encouraged to share their training regimes with their peers, and receive expert advice from the Triathlon Plus team and a roster of guest contributors.
The launch of TriRadar.com is backed with commercial support from several key industry partners, who have signed up on extended advertising deals. Those working with TriRadar.com from launch include triathlon organisers Human Race, leading triathlon and cycle wear specialists Orca, and Tacx VR – the innovative home cycle training system.
Katherine Raderecht, Group Publisher of Future’s cycling portfolio, said:
“The launch of TriRadar.com complements our print coverage and further builds awareness of the Triathlon Plus magazine brand globally. Making our high quality content available online dramatically increases its reach and this has already proved attractive to several of our key commercial partners who have backed the launch. TriRadar.com will evolve and grow, working closely with the industry to offer a range of new functionality.”
Elizabeth Hufton, Editor of Triathlon Plus and TriRadar.com, added:
“We’re incredibly excited about the launch of the website and it’s been fantastic to get the backing of the industry. Our readers wanted somewhere they could discuss their training and get motivated, and there’s a huge opportunity to massively increase our audience by connecting with the global community of triathletes.”
As the world’s leading provider of cycling content, Future’s market-leading magazines and websites reach over 3.8 million cyclists and triathletes every month worldwide, delivering highly relevant and timely information to a global audience of enthusiasts.
Visit the website now at www.triradar.com <http://www.triradar.com/>
ENDS
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com and photoradar.com. Future sells more than 3 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK 01225 822517 or 07788 576505
