CrossStitcher, the UK’s number one cross stitching magazine, is unveiling a stylish new look following a major redesign.
Aimed at bringing the classic hobby up to date with modern designs, creative ideas and new techniques, the redesigned CrossStitcher is intended to broaden the appeal of the craft to a whole new audience, as well as arming established cross stitchers with new techniques and skills.
On sale 7th October, CrossStitcher unveils a more stylish and refined design and layout, with new logo. Reflecting the current interest for all-things handmade, the editorial focus shifts to encompass on-trend, stylish ideas for creating hand stitched gifts and decorations for the home. This will also be reflected on the free covermount included each month, with the relaunch issue offering a complete stitch kit with everything you need to stitch two gingham hearts.
The reinvigorated CrossStitcher will feature a broad mix of exciting projects inspired by the latest trends, with projects that are both aspirational and achievable with a style and quality that readers would expect to find on the high street. The new 2-page ‘Buy it, stitch it’ section will showcase gorgeous gifts for under £5 by combining ordinary shop-bought items with quick cross stitch projects to create unique, personalised gifts.
The new look magazine will also feature new techniques, allowing established cross stitchers to develop and build on their existing skills. The ‘Savvy stitcher’ section will introduce a new stitching technique each month, such as appliqué, tapestry and patchwork as well as inspiring features about talented stitchers. The introduction of the ‘Out there’ section will showcase the CrossStitcher team’s favourite hot new products from the high street.
Kerry Lawrence, Group Publisher of Future’s Hobbies & Crafts portfolio said:
“Following detailed market research and feedback from our readers, we’re thrilled to reveal a stylish new look for CrossStitcher that gives our flagship craft title a modern and contemporary feel to really fit in with their homes and lifestyles. The redesigned magazine features a wide variety of inspirational, on-trend projects that showcase the beauty and versatility of this traditional craft. We’ve worked hard to maintain the identity of this much-loved magazine, whilst broadening its appeal to new crafters and those who are inspired to try cross stitch for the first time.”
Issue 232 goes on sale on 7th October, priced at £3.99 and features projects such as felt booties for babies, quirky Christmas stocking fillers, an exclusive Margaret Sherry Christmas stocking and a Jack Russell cushion in autumnal colours.
About Future
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com and photoradar.com. Future sells more than 3 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
Please contact Jen Campbell on 01225 732269 or jen.campbell@futurenet.com for more information.
