Audi and Intel revealed as launch commercial partners. Bespoke digital magazine retails for £3.99 from App Store
15/10/10 – Future, the special-interest media group, has today launched T3: iPad Edition – its first fully bespoke digital magazine for Apple’s tablet. Available for download from the App Store, the latest T3 brand extension includes Audi and Intel among its launch commercial partners.
As Future’s flagship UK consumer technology brand, with a highly tech-literature audience, T3 is the logical choice for the company’s first paid-for digital magazine. Future is the UK’s leading consumer electronics publisher and T3 is one of its biggest brands – with 23 international print editions, the T3.com website which attracts nearly 700,000 unique users a month and live events, including the annual T3 Gadget Awards.
Available now from the Apple App Store, T3: iPad Edition costs £3.99 per issue. The print edition of T3 retails at £4.25 in the UK.
T3: iPad Edition brings the UK’s premium technology magazine to life in a unique and interactive way. iPad users will be able to interact with T3’s award-winning design and photography, viewing the latest and best consumer technology through exclusive video, 360 degree animation, multi-layered feature content and galleries.
The iPad edition launches with commercial partners Audi and Intel who feature with creative campaigns which showcase their products. In a deal brokered by MediaCom, Audi promotes the launch of its premium compact car, the A1. Intel, through OMD UK has created a fully-interactive bespoke advertising campaign which showcases its latest range of i3, i5 and i7 computer processors.
Nial Ferguson, Publishing Director for Future’s Entertainment & Tech Lifestyle portfolios, said:
“We are delighted to have the support of Audi and Intel for the launch of T3: iPad Edition. In all of our research, consumers responded very positively to both the enhanced editorial content and the highly interactive advertisements. We are very excited about this launch, not just because we are the first UK magazine to market, but also because of the commercial possibilities that it opens up.”
T3: iPad Edition is available now from Apple’s App Store, costing £3.99 per issue - http://tinyurl.com/t3ipad
For a 30-second teaser video, go to – http://www.youtube.com/v/7UccnoYMdGQ?fs=1&hl=en_GB
ENDS
About Future
Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Victoria Bacon, Head of Group Communications, Future plc, 0207 0424033
Will Guyatt, Media Relations Manager, Future UK, 01225 822517 or 07788 576505
