One-off could spawn regular magazine if melodic rock fans don’t stop believin’
09/11/10 – Future, the special-interest media group, is launching Classic Rock Presents: AOR later this month, a one-off special dedicated to the resurgent melodic rock genre, as it tests consumer appetite for a regular title.
Should Classic Rock Presents: AOR prove a success, it could join the Classic Rock stable full-time, alongside the regular monthly magazine and Classic Rock Presents: Prog – which also began life as a one-off dedicated to progressive rock, but is now published six times a year, costing £7.99 per issue. Future is also continuing its series of premium Classic Rock branded specials, including the recently announced Classic Rock Presents: Mötorhead – a 132-page magazine complete with the legendary band’s new studio album, The Wörld is Yours, a month before its regular CD release.
On sale Wednesday 17th November, Classic Rock Presents: AOR comes packaged in a distinctive cardboard wallet, featuring an all-new interpretation of Journey’s famed ‘Scarab’ symbol. Inside, the magazine tells the story of the band’s classic 1981 Escape – the album that gave the world Don’t Stop Believin’ – the most downloaded song of-all-time on iTunes.
Classic Rock Presents: AOR talks to Journey members past and present, including an exclusive reclusive former front man Steve Perry. The magazine also reveals the Top 40 AOR vocalists of all-time, alongside features on Heart, Pat Benatar, Survivor, Reckless Love and Crashdiet, as well as the latest AOR news and reviews of albums, boxsets and live gigs.
The Classic Rock Presents: AOR package is completed with a 15-track CD, including classics from the likes of Journey, as well as Enuff Z’Nuff and Triumph, as well as new-wave melodic rockers such as Issa, W.E.T and White Widdow.
Geoff Barton, Editor of Classic Rock Presents: AOR, said:
“With acts like Foreigner and FM on Radio Two, Journey’s Don’t Stop Believin’ the biggest-selling download of all-time, and a wave of reunions and new artists, the genre that seemed terminally out of fashion is back.”
Chris Ingham, Group Publisher for Classic Rock and Metal Hammer, added:
“We’re testing the water by putting out an AOR special – as we believe we’ve found a gap in the market and appetite from rock fans. Classic Rock Presents: AOR could be a logical progression for our portfolio, if there’s a viable market to be found in this publishing gap.”
Classic Rock Presents: AOR goes on-sale Wednesday 17th November, with a coverprice of £7.99 – http://www.myfavouritemagazines.co.uk/classic-rock-presents-aor/
ENDS
About Future
Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK 01225 822517 or 07788 576505
