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Future unveils next stage in digital strategy

13/12/10 Future, the special-interest media group, has announced the launch of 14 new iPad apps as the next stage of a digital strategy aimed at positioning the company as a leader in multi-platform publishing.

Future already attracts over 23 million unique users a month from around the world to a portfolio of websites which includes TechRadar, the leading technology website, GamesRadar and CVG. Today the company announced a major drive to deploy a succession of new digital products on iPads and other mobile platforms at a wide range of price points.

“We are announcing 14 special iPad editions today aimed squarely at the Christmas market in the UK, US and other countries where iPad penetration has created viable markets. Future already produces some of the most popular magazines on iPad platforms and these new editions will make us a UK front-runner in turning our print portfolio into an interactive digital product range,” said Mark Wood, Future UK’s Chief Executive.

The iPad apps have been specially created by Future’s in-house app development team. All of the apps are paid-for, with a variety of different price points and formats, with some including in-app purchase ability.

Using content from across Future’s extensive rich archive and portfolio of in-depth special interest media, the iPad apps will appeal to the passions and interests of people across the globe. All of the apps will be available on the App Store and promoted on http://www.myfavouritemagazines.co.uk/apps before Christmas.

Future has a strong track record of developing digital content. T3: iPad Edition, a monthly bespoke iPad magazine and a first in the UK, is now on to its third issue. The Zinio edition of T3, one of 50 magazines Future has available in Zinio format, is constantly ranked in the Top 10 of Zinio downloads.

Future US’s Guitar World Lick of the Day iPad app generated 330,000 downloads in its first week, and the Mac|Life tablet edition for iPad was number one on the App Store on both side of the Atlantic, and has been downloaded in excess of 450,000 times.

Mike Goldsmith, Editor in Chief of Future’s iPad and Tablet Editions added:

“The iPad is the perfect showcase for Future’s unique archive of specialist content. The display quality makes our photography and video look amazing, the App Store enables us to reach out to new global audiences, the online capability allows us to interact further with the many communities we’ve built over 25 years.

It’s the perfect match and this Christmas, we’ve launched the first batch of a wide range of Future iPad apps that smartly make the most of these obvious synergies to deliver fantastic products.”

ENDS

Notes to Editors:

All of the apps will be available on the App Store and promoted on http://www.myfavouritemagazines.co.uk/apps before Christmas. The titles are as follows:

• The 50 Best Guitars To Play Before You Die (Guitarist)
• Best Landscape Photos (Digital Camera World)
• 101 Best Movies Of All Time (Total Film)
• 200 Best Rock Albums of the 70s (Classic Rock)
• Sportsbike Legends (Fast Bikes)
• Photographer of the Year (Digital Camera)
• 25 Guitarist Wallpapers (Guitarist)
• Make The Most of Your Mac (MacFormat)
• The Essential iPhone 4 Handbook (MacFormat)
• iPad: The Essential Handbook (MacFormat)
• Doctor Who – A Celebration (SFX)
• ProCyling/Zinio
• MacFormat/Zinio
• Digital Camera World/Zinio

About Future:
Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events.  We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts.  Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine.  Our websites include gamesradar.com, bikeradar.com, and techradar.com.  Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events.  In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.
For further information, please contact Jen Campbell – 01225 732269 or jen.campbell@futurenet.com