Future, the special interest media group − and world’s number one cycling publisher − is launching a new customer rewards programme for users of its leading cycling website, www.bikeradar.com.
DailyDeal powered by BikeRadar will offer consumers special daily savings on biking products matching their interests and requirements as enthusiastic cyclists - mirroring the success of discount websites like Groupon.
Launching in June, great offers will be communicated via a daily email to subscribers, featuring the top products from industry partners and key stores in the bike world.
Consumers can sign up online at www.bikeradar.com, www.cyclingnews.com or via social media channels to receive details of the latest great offers: http://www.bikeradar.com/static/dailydeal
The BikeRadar network, including www.cyclingnews.com, delivers unique cycling content 24/7 from the most experienced team of cycling journalists around the globe, reaching over 4 million global unique users a month. By partnering with BikeRadar’s DailyDeal enterprise, industry partners can raise their brand profile, acquire new customers and attain measurable results. BikeRadar’s audience are engaged and active, making DailyDeal powered by BikeRadar the perfect showcase for products, offers and services.
Mark Cantwell, Associate Publisher of BikeRadar, says: “We are passionate about cycling and making sure our consumers get the best product information and the best offers available. DailyDeal powered by BikeRadar will allow us to work in partnership with big-name brands to provide our customers with the highest quality goods at very tempting prices. The DailyDeal is yet another market leading innovation from Future’s cycling portfolio and we anticipate that our customers will take full advantage of our fantastic offers.
“DailyDeal powered by BikeRadar is the first step in a series of marketing initiatives working alongside the cycling market to investigate new buying patterns and help them engage with our consumers.”
ENDS
About Future:
Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.
For more information:
Press enquiries: Amy Bullen – amy.bullen@futurenet.com or 01225 732269
Advertising enquiries: Steve Hulbert steve.hulbert@futurenet.com or 01225 442244 ext 5205
