Future, the special-interest media group and world’s leading provider of cycling content, has published a special edition cycling bookazine aimed at encouraging more people to take up the sport in time for National Bike Week, later this month.
On sale now, the 180 page On Your Bike bookazine is the ultimate guide for beginners, building on expertise from the teams behind What Mountain Bike and the UK’s best selling road magazine Cycling Plus.
With the full title On Your Bike: Your Complete Beginner’s Guide to Cycling, the bookazine provides readers with all the information they need to take up cycling. Whether for fitness, fun, or commuting, the guide features top tips and advice on everything you need to know.
From 28 reasons cycling will improve your health, your life and your bank balance to an in-depth look at where to ride, what to buy and how to enjoy cycling as a family – On Your Bike is the comprehensive guide for would-be cyclists.
The bookazine is targeted at all levels of ability and covers everything from the very basics, to issues such as how to ride off-road, how to cope with cycling in traffic, and what things to consider when joining a cycling club.
John Stevenson, Editor of On Your Bike, says: “This bookazine is designed to be an access-all-areas guide to cycling. More and more people are taking up cycling as a family activity or to increase their general fitness. And as fuel costs rise and we get better summer weather, this is the perfect time to consider commuting to work. On Your Bike provides a comprehensive introduction to all aspects of cycling and we hope it will really inspire people to get out on their bikes!”
On Your Bike: Your Complete Beginner’s Guide to Cycling is on sale now priced at £5.99, and is available in WHSmith stores.
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About Future:
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com and photoradar.com. Future sells more than 3 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
About Cycling Plus and What Mountain Bike: Cycling Plus magazine had its tenth consecutive year of growth, recording a 16% increase in circulation and winning ‘Specialist Consumer Magazine of the Year’ at the PPA Awards in 2010 beating Radio Times, Lonely Planet and Jamie magazines. What Mountain Bike is the UK’s leading offroad buying title.
For more information:
Press enquiries – please contact Amy Bullen – amy.bullen@futurenet.com, 01225 732269
