Future, the special interest media group and world’s leading provider of cycling content, has posted record-breaking audience figures for its website www.cyclingnews.com during the month of May.
Over 2.23 million global unique users visited the site last month, meaning that the website received 24% more traffic than the same period last year and even topped figures for July 2010, which is traditionally the month when interest in cycling is highest.
Since its inception in 1995, www.cyclingnews.com has grown to become the world’s largest cycling website. UK growth has increased a staggering 54% since last year alone, and with the Tour de France yet to start in July, the website is forecasting that 2011 will break all its previous records for online visitor numbers.
At the heart of this success is a dedicated editorial team, headed by Daniel Benson, who provide unique cycling content to millions of readers each month. Future’s development team, lead by Storm Fagan, and ongoing investment in search engine optimisation have also helped drive numbers as www.cyclingnews.com has climbed the ranks in relevant search engine results.
Mark Cantwell, Associate Publisher, says: “I would like to thank all of the teams and everyone involved in making this happen and I look forward to seeing the site generate even higher audience numbers in July 2011. This is proof that if you put the user first, and build a focussed and responsible strategy around their needs, you can generate true audience growth.”
ENDS
About Future:
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com and photoradar.com. Future sells more than 3 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
About Cyclingnews.com:
Cyclingnews.com is the world centre of cycling, with 24/7 news from around the globe. Part of the BikeRadar network, Future’s online cycling websites now attract up to four million visitors every month.
