Mollie Makes, the new launch from Future, the UK’s leading craft publisher, has broken the company’s own record for new subscriptions during its first month on sale.
With over 3,000 subscribers before the second issue even hit the newsstand, the fresh, innovative lifestyle title has struck a chord with readers across the UK and beyond.
Subscriptions have been driven primarily by online channels such as the Mollie Makes blog www.molliemakes.co.uk and Future subscription site My Favourite Magazines, www.myfavouritemagazines.co.uk. The subscriber figures reflect the dedication of a young generation of crafters – and the online community of bloggers, with people as far away as Australia signing up for the monthly publication.
With the appeal of craft reaching across all ages, and with around two fifths of British females now enjoying a craft-based hobby, Mollie Makes appeals to a growing market of affluent, young crafternooners.
Issue 2 of Mollie Makes is out now and features a raft of projects including crochet blankets and strawberry pincushions, articles and features to appeal to everyone from the ‘iPhone generation’ to more traditional enthusiasts looking for fresh inspiration.
Kerry Lawrence, Craft Group Publisher, says: “We have been thrilled with the overwhelmingly positive response we’ve had to the launch of Mollie Makes. The feedback, especially via social media channels such as Twitter and Facebook, has been extremely positive and this is reflected by the high number of subscribers that have already signed up. We now plan to build on this success and break even more records!”
A unique Mollie Makes animated video is now available on YouTube, http://www.youtube.com/molliemakes which has already been viewed over 6,000 times. The online community can watch our mystery Mollie crafting in a unique clip which really brings the projects to life! Visit www.molliemakes.com for more information.
Issue 2 of Mollie Makes is on sale now priced at £4.99.
ENDS
About Mollie Makes:
Mollie Makes is the newest craft magazine to be launched by Future, building on its market-leading position in the sector. A brand new lifestyle and craft magazine, Mollie Makes curates the best contemporary craft from around the world into a beautiful and totally irresistible print magazine. Inside each issue you can take a look inside the homes of the world’s most creative crafters, find tutorials on inspiring makes, read round ups of the most covetable stash and take a tour of the crafty capitals of the world. Accompanied with an irresistible kit that you can start making straight away, Mollie Makes is the perfect partner for a whole new generation of crafters who love getting their inspiration from websites and blogs.
About Future:
Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month; we attract more than 23 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.
For more information: contact Amy Bullen – amy.bullen@futurenet.com, 01225 732269
