SFX, the world’s best-selling sci-fi, fantasy and horror magazine, has a new spin on superhero fever this month – giving away Captain America’s iconic shield ahead of the release of Captain America: The First Avenger in July.
Cap’s star-spangled weapon of choice has been recreated by Marvel and Future as an eight-inch pop-up official frisbee, available only with the August issue of SFX, out on 29th June.
Expect to see these expanding fabric shields flying across cinemas everywhere during screenings of Captain America: The First Avenger, released in the UK on 29th July.
Dave Bradley, Editor-in-Chief of SFX, says: “Captain America is famous for throwing his big red-white-and-blue shield, so we thought it would be incredibly cool to work with Marvel to give away something in that spirit. And with summer finally here, what better time to get hold of a superhero toy to throw on the beach?”
Inside SFX 211 there’s a complete guide to Captain America: The First Avenger, which stars American heartthrob Chris Evans, featuring exclusive interviews with the cast and crew plus stunning new pictures.
SFX’s top 20 heroes of science fiction literature are named, with Arthur Dent (The Hitchhiker’s Guide To The Galaxy), Winston Smith (Nineteen Eighty-Four) and Rick Deckard (Do Androids Dream Of Electric Sheep?) among them.
The issue also features a world exclusive on the return of fantasy programme Merlin plus a look at the arrival of Teen Wolf on TV and a celebration of James Cameron’s classic Aliens on its 25th anniversary.
Clair Porteous, Group Publisher of SFX, says: “This is the summer of the superhero and SFX is standing out from the crowd. Sci-fi and comic book heroes are making geekiness cool and SFX is playing a big role in that.”
SFX issue 211 hits newsstands on 29th June, with a free Captain America frisbee, and is priced at £4.50. For more information visit www.sfx.co.uk.
ENDS
About SFX
At the forefront of sci-fi, fantasy and horror since 1995, SFX is earth’s number one sci-fi magazine. The SFX brand now encompasses the monthly magazine, www.sfx.co.uk, the quarterly Comic Heroes, regular SFX Collections specials and the annual SFX Weekender festival.
About Future
Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month; we attract more than 23 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Contact Steve Wright, Communications Executive, on 01225 822803 or steve.wright@futurenet.com
