Future, the special-interest media group, has today revealed an extensive revamp of Computer Arts, the world’s best-selling creative magazine, as part of the brand’s strategy for multi-platform growth.
The global design industry continues to grow, even in challenging economic conditions, and Computer Arts is gearing up to make sure the brand continues to represent and reflect the changing needs of the design community; from agencies and design studios to clients, freelancers, students and more.
Key investments include:
- The Design Manual is a new section that’s packed with pro advice, shortcuts, tips and techniques focusing on ‘real-world’ design challenges. It’s a quick-reference bible for designers.
- A new ten-page Photoshop Pro guide completes the magazine’s Creative Skills section and combines core Creative Suite skills with HTML5, Flash, 3D, app and mobile content.
- The monthly cover disc has seen significant investment, with each one now featuring five exclusive video tutorials plus an HD “Studio Life” documentary in association with Adobe that goes behind the scenes at a top design agency or studio, starting with The Partners in issue 191.
The magazine’s also been given a design refresh with more emphasis on showcasing great commercial work in the Output section and focusing on new talent in Exposure.
The new-look issue of Computer Arts, on sale now, features free commercial fonts worth £220 for every reader, in association with Monotype Imaging. Also free with the issue is the eagerly-awaited second volume of The Incredibly Useful Book for Creative Professionals.
Rob Carney, Editor of Computer Arts, says: “We want Computer Arts to be on designer’s desks, not just on a coffee table or in agency receptions. The new-look is geared up to modern day design challenges; helping modern designers solve real-world challenges and inspiring them to create better work for their clients and themselves.”
The new-look Computer Arts magazine is revealed as the brand continues to grow across multiple platforms.
The Computer Arts website (www.computerarts.co.uk) will be relaunched later this year with a fresh new look that brings training content to the fore and integrates with the brand’s social media audience of more than 110,000 people.
The Computer Arts App of Inspiration for the iPad is also set to launch, at the special launch price of 69p. A showcase of some of the world’s best graphic designers, it allows users to contact, commission and network with leading artists directly from their iPad. The monthly Computer Arts digital edition, launched in January this year and sold via Zinio, also continues to grow with every issue.
Fiona Tully, Publisher of Computer Arts, says: “Designers are facing two key challenges: a tough economic climate and the need to keep pace with new tablet and mobile technology that’s putting more demands on their time and skills.
“We’ve invested in print and interactive content that helps designers expand and hone their skills, speed up their workflow, connect with the design community and inspire them to push the boundaries of their design work.
“We want to make sure Computer Arts is an essential part of a designer’s toolkit; something they look to everyday for information, advice, inspiration and entertainment.”
The new-look issue of Computer Arts is on sale now priced at £6. It’s also available digitally at www.zinio.com/computerarts. For more information on Computer Arts visit www.computerarts.co.uk.
ENDS
About Computer Arts
The world’s best-selling creative magazine, Computer Arts is the essential read for the modern designer. Since 1994, it’s been invaluable for people who work, or aspire to work, within the design industry. Every issue teaches invaluable techniques, showcases the best new talent and explores new creative, business and technological trends.
The monthly Computer Arts magazine, available in print and digitally, is at the heart of a multi-platform brand that includes www.computerarts.co.uk, a vibrant social media community, The Computer Arts App of Inspiration for iPad and the annual Computer Arts Graduate Showcase.
About Future
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 25 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
* source: comScore Digital Analytix, June 2011
For more information
Contact Steve Wright, Communications Executive, on 01225 822803 or steve.wright@futurenet.com
