Gizmodo, perhaps the most (in)famous technology website in the world, is coming to the UK following a new partnership between Future Publishing and Gizmodo’s publisher, Gawker Media.
Gizmodo UK will be a fully localised tech site, published by Future alongside its current UK market-leading portfolio, including T3, TechRadar and MacFormat.
Future Publishing is already the UK’s biggest Technology Publisher, reaching millions of tech-hungry consumers each and every month in print, online and on the move.
Launching this autumn, Gizmodo UK will immediately and significantly increase Future’s technology footprint to over four million monthly UK consumers – attracting a new and passionate UK audience to the world-famous site about gadgets and gadget culture.
The Gizmodo UK site will be edited by Kat Hannaford, previously a contributing editor for Gizmodo US and prior to that, a news editor at www.T3.com.
Gizmodo, with its informed yet irreverent take on tech news and rumour, perfectly complements T3’s stylish, aspirational product showcase and TechRadar’s authoritative and uncomplicated focus on reviews and group tests.
Nial Ferguson, Group Publishing Director of Future’s Technology Division says: “We are very excited about bringing Gizmodo to the UK. It is a hugely influential brand and one that we are proud to have within our market-leading portfolio. Gizmodo UK allows us to speak to a completely new set of tech consumers and to offer our commercial partners even more exciting opportunities.”
Gaby Darbyshire, COO of Gawker Media, says: “Future is the perfect partner to run Gizmodo in the UK. They are experts in all things tech and understand the unique voice of Gizmodo. We are delighted that Kat, an old Gizmodo hand, will be running the site and look forward to working with the Future team.”
Mark Wood, CEO of Future UK, adds: “This partnership between Future and Gawker Media is another example of our commitment to delivering best in class, must-read content in the digital space. After becoming the first magazine publisher to be named by the Association of Online Publishers as Consumer Digital Publisher of the year early in the summer, this deal reaffirms our intention to continue accelerating digital growth within our business.”
Future recently confirmed the launch of its 100th digital edition for iPad – with the launch of Official Xbox Magazine – establishing itself as one of the UK’s most successful digital publishers on the iPad, as well as online. iPad sales revenues have been growing at more than 10% a month this year and have now gone past the £2m-a-year mark.
Gizmodo UK will be the 9th international edition of the site. Localised versions are also available in France, Germany, Italy, Spain, Poland, Japan, Australia, and Brazil. Other Gawker Media titles currently available internationally include Lifehacker, Kotaku and Jalopnik.
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About Future
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 25 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
* source: comScore Digital Analytix, June 2011
About Gawker Media
Based in New York, Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of 20 million US readers. Attracting fans and critics alike for their inimitable delivery of news, scandal, and entertainment, the Gawker Media properties are heralded as everything from ‘deliciously wicked’ to ‘the biggest blog in the world.’
For more information, please contact Chris Taylor, chris.taylor@futurenet.com or 07980 221942
