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UK first for Future’s craft portfolio!

Future Publishing, the UK’s leading publisher of craft content, has scored a major coup as its expert knitting title The Knitter has partnered with one of the biggest names in the industry.

Already a superstar in America and the UK, Jane Sowerby has got on board with the magazine to design some exclusive lace patterns for The Knitter.

This is the first time that Jane has worked with a UK magazine and she has selected The Knitter for her debut in recognition of the consistent high quality of the magazine and its patterns.

As the author of the seminal book ‘Victorian Lace Today’, which brought classic lace patterns to a new audience, Jane is an expert in the field and has designed projects exclusively for The Knitter. October’s issue will feature two beautiful variations on a Gothic Shawl, with designs for two different lacy cowls to come in November, and February 2012.

Building on the publisher’s market-leading position in the craft market, the new partnership demonstrates how Future’s titles are continually pushing boundaries and adding value for their readers.

Juliet Bernard, Editor of The Knitter, says: “We’re incredibly lucky to have secured this partnership with Jane Sowerby. Jane’s patterns are world-renowned and to have her create designs especially for our magazine is really exciting. We’re bringing these projects exclusively to our readers as a reward for their loyalty and we will continue to pride ourselves on providing the best patterns, tutorials and content around!”

Jane Sowerby says: “I’m inspired to continue to try and break new ground with my knitting, which is why I contacted The Knitter. For me I feel I still have something to give to lace knitting and I am passionate about educating knitters about fibre and yarn.”

The next issue of The Knitter is on sale October 3rd priced at £5.99

ENDS

For more information please contact Amy Bullen, Communications Executive, Future Publishing on 01225 732269 or amy.bullen@futurenet.com.

About Future:

Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events.  We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts.  Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine.  Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK’s no. 1 consumer technology website).  Future sells three million magazines each month; we attract more than 25 million unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of magazine content; and was named consumer digital publisher of the year at the Association of Online Publishers Awards 2011.

About Future’s Craft Portfolio:

Future has been publishing craft magazines for 20 years and currently holds number one positions in both the cross stitching and knitting markets. The Hobbies & Craft group has almost 70,000 loyal subscribers across the portfolio and we’re the only UK publisher to have two knitting titles. Every year, we distribute in excess of a million copies of our Hobbies and Crafts magazines to more than 40 countries as far afield as Sri Lanka, Lebanon and Chile. Our leading craft portfolio includes titles such as Simply Knitting, The Knitter, Cross Stitcher, PaperCraft Inspirations and the brand new Mollie Makes as well as leading genealogy title Your Family Tree.

  • 6m customer magazines produced every month
  • No. 3 special-interest publisher on UK news stand
  • 3.4m magazines sold every month
  • 21 International editions of T3
  • No. 1 UK magazine licensor
  • No. 1 for guitar magazines worldwide
  • No. 3 global games information website: GamesRadar
  • No. 1 for consumer electronics in the UK
  • 23m unique monthly visitors to our websites
  • No. 1 largest producer of film magazines in the UK
  • No. 1 for games magazines worldwide
  • 90 magazines exported or licensed to 90 countries
  • 100% of our paper is sourced from recycled fibre or sustainable forests
  • No. 1 for guitar magazines worldwide
  • 27 annual events attracting hundreds of thousands of visitors
  • No. 1 cycling publisher worldwide