26/09/11 – Future, the special-interest media group, today reveals a monthly iPad edition of Tap! The iPhone and iPad magazine – built from the ground up using the iPad, exclusively for the iPad.
Just like the print and digital Zinio editions, the new bespoke interactive app helps people find the best apps and games on the App Store, adding a rich, intuitive and easy-to-navigate reading experience that makes the most of the iPad’s revolutionary features.
Game reviews feature high-quality videos that bring you closer to the action, while the Kit section boasts swipeable 360° photography. And downloading a recommended app couldn’t be simpler: just tap the Buy Now link to be taken straight to it in the App Store.
Text can be resized, selected, bookmarked and shared with social media, and even read aloud by the iPad. Flick through the images in the easy to follow How to section and the steps change automatically and, if you need more help getting started with your iPad, a series of friendly video guides will turn you into an expert in no time.
Each monthly Tap! app edition will appear in the App Store the same day the successful print and Zinio editions go on sale, beginning 29th September.
Christopher Phin, Editor of Tap! says: “We wanted to create a magazine that took advantage of all the iPad’s amazing features and the new Tap! iPad edition does just that.”
As the authority on iPhone and iPad apps, games and kit, Tap! had to have a best-in-show app. Which is why Future has built its own, wholly owned in-house platform for creating – and reading – iPad magazines.
Using this exciting new platform, app editions can actually be created on the iPad itself – or running in Apple’s iPad simulator on a Mac – meaning the magazine can be put together using the very tablet readers use to read, watch and interact with Future’s fresh, authoritative content.
Tap! is the first magazine to use this platform, which will power many of Future’s forthcoming iPad publications.
Charlotte Morgan, Publisher of Future’s Technology portfolio, says: “Having recently won Consumer Digital Publisher of the Year at the AOP Awards, we knew Future’s next creation had to be truly special. The success of Tap!, which launched less than a year ago, gave us a clear opportunity to take the brand and content, and develop something absolutely core to the iPad medium.
“The Tap! app, built using our in-house platform, offers a unique and exciting user experience, and represents a significant extension to the Tap! brand.”
The iPad edition of Tap! builds further on Future’s market-leading position in digital publishing. Its best-selling T3: iPad Edition is one of very few five-star media apps in the world*, and more than 100 of its publications are available digitally.
Tap! The iPhone and iPad magazine’s iPad edition launches on the Apple Store on 29th September (pending approval). It’s priced at £2.99 for a single issue, with subscription tiers ranging from £7.99 to £23.99. To see it in action visit www.tapmag.co.uk/app.
*Source: iMonitor
ENDS
About Tap!
Launched in October 2010, Tap! The iPhone and iPad magazine is the authority on Apple iOS devices: the iPhone, iPad and iPod touch. Covering the very best apps, games and kit, Tap! helps both pros and newcomers to Apple get the very best from their devices. It’s available in print, on iOS devices and online at www.tapmag.co.uk.
About Future
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 25 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
*Source: comScore Digital Analytix, June 2011
For more information
Contact Steve Wright, Communications Executive, on 01225 822803 or steve.wright@futurenet.com
