Expected iPhone 5 doesn’t materialise but TechRadar traffic shows new device still hugely anticipated
UK’s biggest consumer tech site gets record-breaking 785,000 visitors in a single day
There was surprise yesterday as Apple revealed an upgraded iPhone 4S rather than the rumoured iPhone 5, but it did little to dampen enthusiasm for the biggest tech launch of the year.
Traffic data from the UK’s biggest consumer technology website TechRadar indicates overwhelming interest from the general public, not just technology enthusiasts, suggesting this will be the most successful iPhone yet.
Patrick Goss, Editor of TechRadar says: “Events don’t get much bigger than an iPhone launch and we pulled out all the stops to cover it. We wanted to be everyone’s first destination for iPhone news, and with features like our live coverage of the Apple launch event we succeeded in our aims.”
TechRadar had a record day of traffic, with more than 350,000 UK unique and 785,000 global unique users – three times normal levels – coming to the site.
The influx was driven by massive interest in the new iPhone, with people desperate to find out about its new features, including futuristic voice control feature Assistant and much lauded A5 processor.
TechRadar’s rolling iPhone coverage, including news, videos, analysis and a hands-on review of the new handset, generated 500,000 UK page views between them alone, almost half the UK site’s total for the day.
Nick Merritt, Publisher of TechRadar says: “Not only do our numbers reveal the phenomenal interest around the new iPhone, but they underline TechRadar’s role as the UK’s favourite destination for consumer tech coverage.”
TechRadar is the UK’s biggest consumer tech website. In June this year, it scooped a Highly Commended in the Consumer Website category at the prestigious AOP Awards 2011.
*Source: comScore Digital Analytix, September 2010-September 2011
ENDS
About TechRadar
TechRadar (www.techradar.com) is the UK’s biggest consumer technology website. Established in 2007, its award-winning news, reviews and how-tos cover all aspects of technology: computing, mobile phones, home entertainment, gadgets and much more.
About Future
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 30 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
*Source: comScore Digital Analytix, August 2011
For more information
Contact Steve Wright, Communications Executive, on 01225 822803 or steve.wright@futurenet.com
