14/10/11
Special interest media group Future Publishing has unveiled a pioneering deluxe iPad edition of Guitarist magazine.
Launched with a free preview edition on Apple’s new iOS 5 Newsstand for digital magazines, Guitarist: Deluxe Edition gives readers a unique and interactive customer experience, with all guitar photography and video shot in HD.
Providing the perfect outlet for all the reviews, features and tutorials from the UK’s longest established guitar magazine, Guitarist: Deluxe Edition follows in the footsteps of Future’s T3, currently the UK’s most popular digital magazine in the App Store.
Including world exclusive videos of blues guitarist Joe Bonamassa in his Los Angeles home, first-class artist and product photography plus gear reviews which you can read, watch, listen and play along to, this is the perfect brand extension and the latest digital innovation from Future.
Equipment reviews benefit from audio and video demonstrations so readers can hear the gear in the hands of expert guitar players. Integrated audio tutorials allow readers to listen to demonstrations, while also reading the musical notes. This provides a much more integrated experience and allows musicians to get the most out of the expert content on offer. Interviews with top musicians are also brought to life with behind-the-scenes filming.
Mick Taylor, Editor of Guitarist, says: “This is hugely exciting as it provides the perfect medium to engage with our readers on a higher level, showcase our world-class quality photography, specialist tutorials and exclusive celebrity interviews. We’ve included a fantastic blend of audio and visual effects with the same great content you’d find in the print magazine.”
Mark Wood, CEO of Future UK, says: “Future’s continued success as a digital publisher is fuelled by innovations such as the Guitarist: Deluxe Edition for iPad, which launches directly into the new Apple Newsstand. The Newsstand offers us huge potential as it enables consumers to find the content of their choice and access it wherever and whenever they want. Future’s position as the number one magazine licensor in the UK is built not only on our expert content and the global appeal of our brands, but our continued inspiration and dedication to digital innovation.”
A free preview of Guitarist: Deluxe Edition for iPad is available to download for on Newsstand now. Single issues will be available for £2.99 along with subscriptions offers. Future Publishing recently won Best Digital Publisher – Consumer at the AOP awards and has over 55 titles available on the Apple Newsstand, including deluxe editions in T3, Tap! and Guitarist.
ENDS
For more information: contact Amy Bullen, Communications Executive at Future Publishing on 01225 732269 or amy.bullen@futurenet.com.
About Guitarist:
Guitarist, the guitar player’s bible, launched in 1984 and is the world’s most respected guitar magazine. Each issue contains features about the world’s leading players, industry leading equipment reviews and expert tuition.
About Future:
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 30 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
* source: comScore Digital Analytix, August 2011