2/11/11 – Total Film the modern movie brand for film fans, has unveiled a new-look website which puts video at the centre of the site’s core editorial proposition.
With traffic growth of 135% year-on-year*, TotalFilm.com’s redesign improves the user experience for the ever-increasing audience with clearer sections, new fonts and a fresh, clean layout.
On every channel’s landing page, video is prominently positioned offering a selection of trailers, clips and interviews. Users can scroll through the most popular items above the main page content: selecting a video opens a drop-down player rather than navigating away from the current page.
Furthermore, social networks have been fully integrated across article pages with TotalFilm.com being one of the first UK film sites to incorporate Facebook Connect. Total Film has 107,000 Facebook fans, a following of over 67,000 people on Twitter and almost 46,000 Tumblr followers. The rebooted TotalFilm.com has made sharing content through social media channels even more accessible.
With the new site inviting more debate, more involvement and more engagement from its users, there are “Most Popular” and “Most Commented” filters in addition to “Latest” in every section, helping film fans to find the hottest topics quicker. Whether its news, reviews, features or videos, the filters help put users back in control.
Clair Porteous, Group Publisher for Future’s Film portfolio says:
“TotalFilm.com is now geared up so that the user can easily browse or search for relevant film content in whatever way they choose. Whether it is news, reviews, features or video that they prefer, they can get involved in the debate and share articles with their peers more easily.
For the advertiser, we can now offer best in market creative solutions with video, bespoke adverts and high traffic channels. Total Film is really leading the way online and in social media, establishing an incredibly valuable audience of engaged and influential 18-30 year-old film fans.”
Visit the new and improved TotalFilm.com now.
*Source: comScore Digital Analytix (September 2011 vs. September 2010)
ENDS
For more information:
Please contact Natalie Tidey – natalie.tidey@futurenet.com or 020 7042 4034
About Total Film:
Total Film is the modern movie brand, taking an affectionate and irreverent look at Hollywood blockbusters, classic films and more indie fare. Reaching more valuable film fans than ever before, TotalFilm.com, the Total Film app and magazine provide users with all the latest gossip and news from the film world, including first looks at the coolest movies in production now. The Total Film brand offers the world’s most reliable film and DVD reviews together with exclusive interviews with the biggest names and hottest talents working in movies right now.
About Future:
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 30 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
* source: comScore Digital Analytix, September 2011
