06/01/12 BikeRadar, Future Publishing’s comprehensive resource for all cyclists, has teamed up with Koolstof Sport Coaching and The London Bike Show to bring personalised professional coaching advice to January’s event.
This year The London Bike Show will be hosting the BikeRadar Training Hub powered by Koolstof, an exclusive area where Koolstof Sports Coaching staff will be on hand to provide a tailored coaching service fit for the pros.
A partnership made in heaven, consumers will be able to get first-hand expert advice designed to enhance their cycling performance, covering everything from fitness tests and body fat analysis to muscle and heart assessments, core strength testing and nutritional advice.
Julius Jennings from Koolstof Sports Coaching, says: “We’re offering a complete tailored coaching service and have a proven track record working with cyclists from novice to professional standard– this is an area where core cycling enthusiasts can learn how to get the most out of their training.”
Following detailed personalised tests, everyone visiting the special area of the show will receive a tailored four week training plan, booklet, and an interactive training diary available on Bikeradar.com, calculated to target specific areas for improvement.
Geraldine Reeve, Show Manager at The London Bike Show, says: “We’re delighted to be working with BikeRadar and Koolstof Sports Coaching on this exciting new area. We’re giving people inside access to tailored, professional training secrets, which they won’t get anywhere else so it’s a must-do for all serious cycling enthusiasts!”
Mark Cantwell, Publisher of BikeRadar, added: “I’m really excited about this partnership, cycle training and plans will be integral to the development of BikeRadar in 2012 and Koolstof are a key partner in that growth. We’re dedicated to helping cyclists become the best that they can be and the BikeRadar Training Hub powered by Koolstof will provide an inspiring all-round training experience.
This is the perfect present for cycling enthusiasts. The London Bike Show runs from 11th – 15th January, but spaces in the Training Hub are limited. Tickets to the Hub are worth over £400, but are available from The London Bike Show website for just £99, including entrance to show and a special BikeRadar goody bag.
NOTES TO EDITORS:
For more information: please contact Amy Bullen, Communications Executive on 01225 732269.
About Future: Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK’s no. 1 consumer technology website). Future sells 2.9 million magazines each month; we attract more than 34 million unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. We have just launched an online image library, Future MediaStore, providing rights managed photographs to licence from across our specialist magazine portfolios; www.futuremediastore.com. Future was named consumer digital publisher of the year at the Association of Online Publishers Awards 2011.
About The London Bike Show: The London Bike Show takes place from 12 – 15 January 2012 at ExCeL, London alongside The Outdoors Show, The Active Travel Show and the Tullett Prebon London Boat Show, with tickets valid for entry to all four shows. The London Bike Show successfully launched in 2011, where as The Outdoors Show has been running for 11 years. The two events combined with the Tullett Prebon London Boat Show at ExCeL London in 2011 and attracted an audience of 70,034, making it the largest consumer event in Europe for outdoors enthusiasts. While the Active Travel Show is a newly launched event for 2012. The Outdoors Show, The London Bike Show and The Active Travel Show are organised by VOS Media. For more information visit www.thelondonbikeshow.co.uk
About Koolstof Sports Coaching: Since 2002, Koolstof has worked with cyclists of all abilities, helping them reach their personal goals and enjoy their cycling. Utilising expertise cultivated from over thirty years competitive cycling, founders Julius Jennings and John Bennett have compiled a comprehensive range of performance development solutions. Personally passionate about maximising cycling performance, and with more than 200 combined wins from racing both in the UK and at a high level in France during the 1980’s, they know what is needed to reach cycling’s highest standards.
The ethos of Koolstof is centred around a holistic approach to coaching – to reach true peak performance, you need to focus on all areas of influence. The amount and type of training you undertake, your diet, flexibility, mind-set, skill-sets, bike position and core strength, all affect your bike performance, and by optimising these ‘marginal gains’ you can achieve dramatic improvements. Understanding that everyone is unique, we provide solutions to meet a variety of personal situations and requirements. From comprehensive 1-2-1 coaching services and simple to follow off the peg programmes, to our equipment solutions and online shop, Koolstof will work with you to ensure that you have all you need to reach your personal targets. For more information visit koolstof.co.uk or Koolstofcoaching.com.