7/3/12 With a big year ahead for British sports, specialist media group Future Publishing has just announced a high profile partnership between its thriving sports portfolio and UK Cycling Events, Britain’s dedicated sporting events organiser.
Consisting of market-leading titles such as Cycling Plus, Procycling, Bikeradar.com and Cyclingnews.com, Future’s sports division now reaches 4.8 million customers online each month, making it the perfect platform to promote UK Cycling Events’ competitions.
Joining forces on a whole series of different events, Future is supporting the cycling industry and is on board as the chief media partner to offer high profile coverage.
As the organiser of some of the best sporting events in Britain, including the Wiggle Super Series, UK Cycling Events host mixture of road and mountain bike events throughout the year. Future is the media partner for all 30 events in 2012, which kick off on 11th March in Storrington and end with the Wight Winter Sportive in Yarmouth on 2nd December.
Richard Schofield, Publishing Director of Future’s Sports portfolio, says: “With the Olympics just around the corner there’s so much buzz around cycling and triathlons, and participation in sporting events is set to rise this year. We’re delighted to be the media partner for UK Cycling Events as we share their ethos and passion for sport, and our readers will be highly engaged with the events they organise. I’m confident this partnership will prove to be strong, dynamic and hope it will last well into the future.”
Talking of their partnership with Future, Martin Barden, Director of UK Cycling Events, says: “Future’s content reaches millions of sports fans each month and we’re delighted they’re on board as the media sponsor this year. We’re gearing up for an action packed year in 2012, and working with Future we anticipate more interest that ever in our exciting event schedule.”
ENDS
For more information please contact Amy Bullen, Communications Executive on 01225 732260 or amy.bullen@futurenet.com.
About Future’s Cycling Portfolio:
Future’s depth and reach of content makes us the world’s number one cycling publisher across print, online and on the move. Online, our cycling websites now attract up to 4.8 million global visitors every month. Cyclingnews.com is the world’s biggest news and results service for professional cycling, whilst Bikeradar.com is a comprehensive resource for all cyclists, featuring the largest reviews and product information database in the world.
Our print titles lead the market with PPA award-winning magazine Cycling Plus continuing to grow and Procycling remaining the world’s best road racing title. Off-road, Mountain Biking UK is Britain’s biggest selling mountain bike magazine and What Mountain Bike is the UK’s leading off-road buying title.
About Future:
Future plc is an international special-interest media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK’s number one consumer technology website). Future sells 2.5 million magazines each month; we attract more than 36 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year at the Association of Online Publishers Awards 2011.