12/03/12 Tap!, Future Publishing’s monthly digital interactive magazine for iPhone and iPad users, brings its high-quality coverage to a huge new market with the launch of a universal iPhone edition for sale through Apple Newsstand.
Already a pioneer of iPad publishing and the definitive guide to the newest and best iPhone and iPad apps, games and kit, Tap! boosts its potential Apple audience four-fold with the release of this standard, ‘flat’ version for iPhone and iPod touch users.
Also available in print and digital Zinio editions, the new iPhone-enabled Tap! is available by subscription or for £2.99 an issue, and as a free download for iPad subscribers, who also gain access to the last five issues on their smartphones.
The iPhone version of Tap! has been built using the bespoke FutureFolio platform which has powered Future to the forefront of interactive iPad publishing. A native interactive edition for iPhone is under construction and will follow later this year.
Ian Robson, publisher of Future’s technology portfolio, says: “Tap! is already the best and brightest digital and print magazine for iPad and iPhone users, and now it is available for the iPhone and iPod touch via Apple Newsstand. That gives us a far greater prominence and breadth of appeal, and it gives our current digital readers the flexibility of a true, multi-platform publication.”
Christopher Phin, editor of Tap!, says: “We’re proud that we’re creating truly native magazines for the iPad using Future’s bespoke, in-house platform. While we’re in the process of translating the same rich experiences to the iPhone and iPod touch, it’s great that we now have a stable Universal app that lets everyone with an iOS device access the great app, game and kit reviews in Tap!
Future is a world leader in tablet publishing and has over 65 digital editions available through Apple’s Newsstand for iPads and iPhones – more than any other publisher. We have seen more than 10 million downloads of our cost-free apps since then, generating 4.9 million opt-ins to receive our push messages and sales of over 430,000 digital magazines. 80% of downloads are outside the UK and over 90% are to new customers. Over 40% of all sales are subscriptions.
For more information please contact Amy Bullen, Communications Executive on 01225 732269 or firstname.lastname@example.org
Launched in October 2010, and for the iPad in September 2011, Tap! The iPhone and iPad magazine is the authority on Apple iOS devices: the iPhone, iPad and iPod touch. Covering the very best apps, games and kit, Tap! helps both pros and newcomers to Apple get the very best from their devices. It’s available in print, on iOS devices and online at www.tapmag.co.uk.
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 34 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
* source: comScore Digital Analytix, October 2011