23/03/12 Future Music, the world’s premier magazine for music production, has created a fully enhanced digital edition with embedded video and audio content available as an app on the Apple Newsstand.
The move represents the total synchronisation of Future Music’s app and its print version, which carries the same content on its cover-mounted DVD. It comes in response to overwhelming demand from print readers and the 600,000 music producers who have already downloaded the brand’s Apple Newsstand app.
As well as the ability to stream tutorials, video interviews and ‘In The Studio’ features direct from the pages of their digital edition, all readers can access the content via the new Future Digital Vault, which will also hold the exclusive free-to-use samples and audio that accompany Future Music’s lessons and reviews.
Future brands such as Guitarist and T3 already exist in fully interactive iPad editions, requiring highly complex coding, but Future Music is the first of Future’s brands to add streaming video and audio to the standard ‘page-turner’ app format.
The technology that makes this latest innovation possible was developed in-house, and enables Future to rapidly create enhanced digital editions of its entire portfolio.
The first enhanced issue of Future Music is available now via Apple Newsstand from £3.99. Sales are already higher than the UK print edition. The development sets Future Music up for a significant international push, as readers who have struggled to find the title around the world are able to access the full experience direct from Apple Newsstand. Future will now look to create local-language versions of the title for key markets.
Daniel Griffiths, Future Music Editor-in-Chief, says: “Future has invested heavily to embed streaming video into our app and offer all the disc content in our Future Digital Vault. As well as making everything available digitally to a massive new global audience, it liberates our readers from even having to carry a DVD around.”
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About Future Music
Launched in 1992, Future Music is the world’s premier magazine for music production, delivering the technique and technology behind the hits. Packed with inspiration for today’s modern musician, it offers reviews of hot new gear, tutorials to help its readers get the most out of their hardware and software, and exclusive In The Studio features where the stars take apart their tracks on video for our cover-mounted DVD.
With thousands of exclusive free-to-use samples and audio to accompany its lessons and reviews, it is the ultimate package, designed to keep any cutting-edge musician or producer at the top of their game.
About Future Vault:
Future Vault is the online digital locker where readers can access the great digital content that accompanies their favourite Future magazines.
No more having to load up or store CDs and DVDs and carry them between devices. Now, when you buy a Future magazine in a shop, by subscription or digitally, you can download its tutorial files, software, audio, video and more – anywhere, any time.
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 34 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
* source: comScore Digital Analytix, October 2011