FUTURE’S MOLLIE MAKES PARTNERS WITH ANOVA BOOKS FOR SERIES OF CRAFT BOOKS
Brand extension for Future’s newest craft magazine with Mollie Makes Christmas book to be published in October
17/05/12 Mollie Makes – the UK’s number one contemporary handmade magazine from Future Publishing – is to partner with independent publisher Anova Books to create a series of Mollie Makes-branded craft books.
The first title, Mollie Makes Christmas will be published in October 2012, hitting the peak of the pre-Christmas crafting season. Mollie Makes Flowers & Birds will follow in the spring and both books will be priced at £9.99.
Mollie Makes, launched in May 2011, has revolutionised the handmade magazine sector, and already has over 50% of the market share. Mollie is a craft magazine with a difference and has tapped into a strong and growing trend for contemporary handmade craft, appealing to a younger generation of crafters, with many of its readers under 35.
Since launch, Mollie Makes has broken Future’s own record for new subscriptions, and early editions of the magazine sell for over £35 each on eBay. Mollie Makes was also recently rewarded with a nomination for ‘Specialist Consumer Magazine of the Year’ at the PPA Awards, and is shortlisted for a 2012 Media Pioneer Award. Mollie Makes has also had great international success. It is currently the number one sewing title by retail sales value (RSV) in Barnes & Noble US. In the corporate rankings it delivers more RSV than Elle UK, Q Magazine or Lonely Planet.
The partnership with Anova Books, under the imprint of Collins & Brown – will be the first brand extension for Mollie Makes, working with an established publisher of craft books to bring the Mollie Makes brand to the international crafting book market.
Kerry Lawrence, Group Publisher for Mollie Makes says: “We’re delighted to be working with Anova Books on the Mollie Makes series of books. After a phenomenal first year at newsstand we’re taking some exciting steps towards extending the Mollie Makes brand to a wider audience. With their expertise in producing high quality craft books, Anova Books are the perfect publishing partner for Mollie Makes.”
Katie Cowan, Publisher at Collins & Brown adds: “The launch of Mollie Makes was one of the most exciting craft events of last year. We are absolutely thrilled to be working with Editor Jane Toft and her team at Future on what will be a beautiful range of books celebrating the very best in contemporary craft from around the world. As a publishing partner, we hold true to the ideals of the magazine in celebrating craft as part of life and a passion for the handmade.”
The first Mollie Makes book Mollie Makes Christmas will go on sale in October, priced at £9.99.
-ENDS-
Editors Notes:
About Mollie Makes:
Mollie Makes is Future Publishing’s newest craft title, launched in 2011; it is the UK’s number one contemporary handmade magazine. A craft magazine with a difference, Mollie Makes has tapped into a strong and growing trend for contemporary handmade craft, appealing to a younger generation of crafters, with many of its readers under 35.
Mollie Makes enjoyed great success at launch, when the title broke Future’s new subscription record and has continued as it began – print subscriptions are on track to break the11,000 mark in just twelve months.
Mollie Makes is also proving to be an international hit; it is the No.1 sewing title by Retail Sales Value in Barnes & Noble USA and over half of the 28,000 Facebook fans come from overseas. The print edition is available to buy in good retailers and digital editions are available on Apple Newsstand and on Zinio.
It is currently shortlisted for a PPA Award and a Media Pioneer Award.
About Future:
Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 specialist publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Crafts and Automotive. Our biggest-selling products include TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, Mollie Makes, GamesRadar and Official Xbox Magazine. TechRadar is the UK’s number one consumer technology website. Future sells 2.9 million magazines each month; we attract more than 34 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future is the Association of Online Publishers’ Consumer Digital Publisher of the Year
About Anova Books:
Anova Books Group is a thriving London-based publisher specialising in illustrated books and digital content for the UK and all international markets. Anova is currently shortlisted for the Independent Publisher of the Year at the Bookseller Industry Awards.
Anova publishes around 200 books a year under a range of established imprints; Collins & Brown, an imprint of Anova Books established in 1989, is a top name in practical illustrated non-fiction with a wide-range of leading craft titles from leading authors
For more information please contact Jen Campbell, Communications Executive at jen.campbell@futurenet.com or 01225 732269 / 07775 641509