24/05/12 The iPad edition of T3, Future’s market-leading consumer technology brand, is now punchier, cleaner and more vibrant than ever after a full optimisation inspired by the astonishing clarity of the recently released third-generation iPad.
Just as the Retina screen of the iPad 3 has redefined the tablet computer, so the flagship Apple device’s stunning display has allowed T3 to transform its best-selling iPad edition into a new kind of digital magazine.
With higher colour contrast and display resolution, T3’s product photography now looks better on an iPad 3 screen than it does in print. Text is sharper, page design is cleaner, illustrations are more vibrant and bespoke T3 video is punchier, while even 360-degree product ‘hands-on’ reviews have been given a boost in the new edition.
Luke Peters, T3 Editor, says: “With the entire edition optimised from top to bottom, T3 has never looked better. The team has also worked hard to keep download times to a minimum − a key factor in our reader research. Those with first- and second-generation iPads will still receive the same great content that has helped T3 become the best-selling technology magazine in iTunes UK since its launch in 2010.”
The upgrade to T3’s iPad edition is a supercharging of the title, which is published to Apple’s Newsstand on 24th May. It will be supported by the biggest marketing campaign since its launch onto iPad. The multi-platform campaign is hoping to encourage sampling with an introductory offer for a limited period of £1.99 (usual price £2.99).
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For more information please contact Ben Pester, Communications Manager at ben.pester@futurenet.com or 0207 042 4053 and 07737 138 384
Editors Notes:
About T3:
Established in 1996, T3 is the world’s best technology lifestyle brand – in print and online at www.t3.com and beyond, from its five-star iPad app to the prestigious T3 Gadget Awards. T3 is packed with all the latest consumer technology news, reviews and features, covering everything from tablets to consoles and home cinema systems to MP3 players. Exclusives give T3 readers first look at the hottest new gadgets, while extensive buying guides make sure they end up with exactly the right kit.
About Future:
Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 specialist publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Crafts and Automotive. Our biggest-selling products include TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, Mollie Makes, GamesRadar and Official Xbox Magazine. TechRadar is the UK’s number one consumer technology website. Future sells 2.9 million magazines each month; we attract more than 34 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future is the Association of Online Publishers’ Consumer Digital Publisher of the Year.