Multi-media launch taps into the simple living generation
06/08/12 Future, one of the UK’s leading media groups, today unveils The Simple Things – a new multi-media lifestyle brand for women.
The Simple Things is new. Celebrating all that matters most, it’s a magazine, an interactive tablet edition and an online community. The Simple Things is a way of life. Featuring a gorgeous blend of interiors, gardening, cookery, lifestyle and crafts, The Simple Things launches on 6 September.
The Simple Things fills a gap in the market for a stylish, contemporary product in print, on tablet and online – appealing to a new generation of young mindful consumers inspired by the countryside and traditions and keen to embrace a simpler way of living.
● Demand for allotments is growing by 20% annually – ‘grow your own’ is at an all time high
● Membership of the British Beekeeping Association has doubled to 20,000 in the last year
● Around one in five British women has tried a new craft activity for the first time in the last year
● There has been a 500% rise in British sales of sewing machines
● Sales of home baking products are up 25% in the last five years
● Walking and hiking have seen a 22% increase in regular participants over the past five years
The new launch comes from the same team who produce the hugely successful lifestyle-craft brand Mollie Makes, which instantly redefined the craft sector when it launched last year and became the UK’s number one contemporary handmade brand.
Katherine Raderecht, Group Publisher for The Simple Things, says: “There is a real gap in the lifestyle sector for women who want to celebrate the things that matter most. From urban gardening to thrift store shopping, simple cooking and relaxed entertaining to collecting vintage finds – The Simple Things delivers, in print, online and on the move. Fresh and contemporary in design and with a unique editorial voice, this brand is a must-read for the ‘go slow’ movement which is growing rapidly across the UK and beyond.”
Mark Wood, Chief Executive of Future, says: “Future has had a significant success with the launch of Mollie Makes and is now going a step further with a lifestyle magazine which builds on our ability to target a younger female demographic. We know this brand will work because we have developed it by involving the community it is intended for – fully utilising our world-beating social media. Future has a long-standing track record of launching fresh and innovative products, and this latest addition to the portfolio is set to continue that tradition.”
Visit www.thesimplethings.com for more information.
About The Simple Things:
Magazine launch date: Thursday 6th September
Frequency: 4 weekly
The digital edition: Coming soon on Apple’s Newsstand
The blog: www.thesimplethings.com
Twitter: @simplethingsmag #simplethings
Press enquiries: Gemma Combellack, Communications Assistant email@example.com or 0207 042 4036/07788576505 Jen Campbell, Communications Executive firstname.lastname@example.org or 01225 732 669/07775 641509
Publishing/Business/Recruitment enquiries: Katherine Raderecht, Group Publisher, email@example.com or 01225 822850 07767873094
Editorial enquiries: firstname.lastname@example.org
Marketing enquiries: Lyndsey Mayhew, Marketing Manager, email@example.com
Advertising enquiries: Penny Stokes, Senior Ad Sales Manager, firstname.lastname@example.org or 01225 442244
About Future plc:
Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK’s number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 40 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012.