13/09/12 Future’s world-leading technology websites, TechRadar.com and T3.com, saw all previous traffic records smashed with the launch of the Apple iPhone 5 this week.
In the 24-hour period which included the unveiling of the new iPhone, TechRadar.com and T3.com drew almost 2.5 million global unique users and generated almost 5 million global page views*. It was the highest number of visits in one day the two sites have ever seen.
Apple announced the price, specs and release date of the iPhone 5 at 6pm GMT last night. TechRadar.com topped the Google search rankings for information on the sites and proved to be the most popular destination for people keen to find out all about the new smartphone according to Experian Hitwise.
With teams working through the night to produce live blogs, in-depth hands-on reviews, informative videos and all of the must-read news, the record-breaking traffic showed Future’s unrivalled ability to reach consumers during the technology calendar’s biggest event.
Mark Wood, Future CEO, says: “Future is rapidly building its position as one of the world’s leading technology information businesses. Our content, our speed of coverage and our search engine management skills were all put to the test by the iPhone launch. The results showed us to be unchallenged leaders in the UK and a very big player in the US and other key markets.”
Nial Ferguson, Group Publishing Director – Technology, says: “We’ve had dedicated teams planning for this day for months and then working around the clock to deliver the definitive iPhone 5 coverage. So it’s incredibly rewarding to see how the audience has responded with record breaking traffic levels of almost 2.5 million unique users across both the TechRadar and T3 sites. And it’s equally gratifying that Gizmodo UK also delivered record traffic yesterday with its own take on the iPhone launch. These numbers underpin the extremely hard work the teams put in and emphasises that nobody else reaches tech audiences like Future does.”
Future is the number one technology publisher in the UK – reaching on average 5.3 million people every month. T3 was recently crowned PPA Award winners 2012 for International Consumer Magazine of the Year and Digital Product of the Year, whilst TechRadar reaches over 13 million global unique users a month.
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* Source: comScore Dashboard (2,442,498 unique users, 4,769,866 page views)
For more information please contact:
Ben Bolton, Senior Communications Executive for Future on 020 7042 4034 or 07940 530424 or ben.bolton@futurenet.com
About TechRadar:
TechRadar is the UK’s biggest technology website and launched a US focussed site in April this year. Read by more than 13 million people globally every month, the award-winning site has become the go-to destination for opinions, exclusives and authoritative reviews of everything from mobile phones and tablets to the latest cameras and televisions.
About T3:
Established in 1996, T3 is the world’s best technology lifestyle brand – in print and online at www.t3.com and beyond, from its five-star iPad app to the prestigious T3 Gadget Awards. T3 is packed with all the latest consumer technology news, reviews and features, covering everything from tablets to consoles and home cinema systems to MP3 players. Exclusives give T3 readers first look at the hottest new gadgets, while extensive buying guides make sure they end up with exactly the right kit.
About Gizmodo UK:
Launched by Future and Gawker Media in September 2011, Gizmodo UK is the British edition of infamous technology site Gizmodo. Gizmodo UK celebrates gadgets and technology, science and smart design – all presented in its own unique voice, with vibrant user comment and discussion. Gizmodo UK is the ninth international edition of the site, with localised versions also available in France, Germany, Italy, Spain, Poland, Japan, Australia, and Brazil; www.gizmodo.co.uk
About Future plc:
Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include GamesRadar.com, BikeRadar.com, MusicRadar.com and TechRadar.com (the UK’s number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 40 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012.