14/09/12 
Less than twelve hours after the launch announcement of the new iPhone 5, Future’s market-leading MacFormat and Tap! The iPhone and iPad Magazine has unveiled an interactive digital magazine to help customers find out about the new iPhone 5’s technology.
Built using Future’s FutureFolio software, the special edition magazine The Complete Guide to iPhone 5 is available for iPhone, iPod Touch and iPad users, priced at 69p. It offers a comprehensive experience using video, searchable text and interactive images to guide users through the features of the hotly anticipated iPhone 5, as unveiled yesterday evening at Apple’s San Francisco briefing.
The Tap! team worked through the night to get the guide ready for launch this morning, offering readers a product that offers simple ways to get the lowdown on their prospective new purchase.
With questions abounding on just what the new iPhone 5 will be able to do, the special Tap! guide includes galleries of photos, reaction, analysis and a video round-table discussion with experts from Tap! and MacFormat.
When the Tap! and MacFormat teams released a free special edition app last March for the new iPad 3 with retina display, it was downloaded over 115,000 times.
Christopher Phin, Tap!’s Editor says:
“This kind of publishing is hugely exciting. The next morning after Apple announced the iPhone 5, we have published a rich digital magazine about it for iPad and iPhone, packed with gorgeous pictures, video, authoritative buying advice and more. And while Tap! and MacFormat have been creating interactive iPad editions for many months, this was the first time we translated that full experience to the iPhone and iPod touch too.
“Defining what ‘an iPhone magazine’ ought to be and how it should behave is, for many publishers, a holy grail; tackling that challenge head-on was a terrific learning experience for us – and I think we’ve made something special.”
Ian Robson, Tap!’s Publisher adds:
“Using the iPhone 5 announcement as a platform to showcase Future’s first dual iPhone/iPad HD product was inevitably a time-sensitive challenge. The team that left the office at 08:30 this morning can be hugely proud that they have set the bar as to what smartphone magazines should give their audience.”
Future’s unique combination of expertise on Apple products and technical know-how has enabled the publisher to launch this new magazine on Newsstand in remarkable time, marking how Future remains a clear leader in the digital field.
FutureFolio is a digital publishing tool that enables users to reproduce or enhance existing print content digitally so that it can be optimised for mobile consumption quickly, easily and with the minimum of stress. It also allows users to dial the amount of digital interactivity up or down at will – all within the same subscription.
Future delivered 65 titles on Newsstand for launch and its titles frequently top the Top Grossing App Charts. Today, Future delivers more than 100 digital editions and bespoke apps through the iPad and iPhone platforms and is developing product for new tablet devices.
The Complete Guide to iPhone 5 is available to download for 69p through the Tap! and MacFormat container apps on the App Store; http://tapm.ag/appedition for Tap! and http://goo.gl/HTsPi for MacFormat.
About Future plc:
Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK’s number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 40 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012.
For more information, please contact Jen Campbell – jen.campbell@futurenet.com or 01225 732269 / 07775 641 509